Peruse your Thursday Daily PR Brief - April 16, 2020

Hello! Read some of today's best PR and Comms industry news clips:
7 deadly PR truths from ‘Tiger King’ (PR Daily - April 16, 2020)
How COVID-19 has changed consumers’ entire view of the world—and their own country (Agility PR - April 16, 2020)
PR Pros Adapt Pitching and Messaging Frequency to Pandemic (PR News - April 15, 2020)
How to pitch virtually for new business during the Covid-19 Lockdown (PRmoment - April 15, 2020)
Covid-19: What It Means For Corporate Purpose (PRovoke - April 16, 2020)
4 Tips for a Successful User Conference (Amendola Communications - April 15, 2020)
Celebrating 35 Years at Franco: Five Lessons Learned From CEO Dan Ponder (Franco - April 15, 2020)
How to set up your PR team for remote collaboration (Muckrack - April 16, 2020)
Engaging Extroverts During Lockdown (Tribe Inc. - April 16, 2020)
How to Work with Distractions: A Guide for Communicators (Spin Sucks - April 15, 2020)
Summary Section:
7 deadly PR truths from ‘Tiger King’
By Filomena Fanelli
PR Daily - April 16, 2020
The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon.
How COVID-19 has changed consumers’ entire view of the world—and their own country
By Richard Carufel
Agility PR - April 16, 2020
Eye-opening new research from the TRUE Global Intelligence practice at comms giant FleishmanHillard reveals how COVID-19 is profoundly reshaping our perceptions, behaviors, values and societies.
PR Pros Adapt Pitching and Messaging Frequency to Pandemic
By Nicole Schuman
PR News - April 15, 2020
One of the top questions on public relations professionals' minds is how often they should be pitching to the media during the COVID crisis.
How to pitch virtually for new business during the Covid-19 Lockdown
By Ben Smith
PRmoment - April 15, 2020
Natalie Luke, founder of agency Aduro Communications, talks to Ben Smith about pitching for, and winning, new business during the Covid-19 crisis.
Covid-19: What It Means For Corporate Purpose
By Paul Holmes, Founder and Chair of PRovoke
PRovoke - April 16, 2020
Companies with a strong sense of purpose were able to respond more quickly and more appropriately to the crisis. Going forward, authentic and activated purpose will be key to recovery.
4 Tips for a Successful User Conference
By Brandon Glenn
Amendola Communications - April 15, 2020
A user conference may be like a mini-vacations for attendees, but for sales and marketing it is a lot of work. Here's how to make that work pay off.
Celebrating 35 Years at Franco: Five Lessons Learned From CEO Dan Ponder
By Tina Kozak
Franco - April 15, 2020
To celebrate 35 years at Franco, CEO Dan Ponder shares the most valuable lessons he has learned throughout his years in the industry.
How to set up your PR team for remote collaboration
By Natan Edelsburg
Muckrack - April 16, 2020
If you are working from home for the first time, or unsure about how to best collaborate with your PR team remotely, here are some tips to help you evolve.
Engaging Extroverts During Lockdown
Tribe Inc. - April 16, 2020
Are you doing enough to engage your extroverted employees during this unusual time? Not everyone reacts the same way to social distancing measures.
How to Work with Distractions: A Guide for Communicators
By Kimberly Crossland
Spin Sucks - April 15, 2020
Our work from home life is full of distractions right now. From news to kids to significant others. Here are tips on how to work with distractions.
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