Have a good weekend! Here's our Daily PR Brief - April 17, 2020
Hello! Read some of today's best PR and Comms industry news clips:
5 champion communicators in the COVID-19 era (Ragan - April 17, 2020)
How Peloton Prepared a PR Pro for This Moment (PR News - April 17, 2020)
Pitching Travel Media Amid the COVID-19 Shutdown (Public Relations Society of America - April 16, 2020)
Learn How to Market During a Global Pandemic from Kellogg (Spin Sucks - April 16, 2020)
10 PR tools for comms professionals (and they are nearly all free!) (PRmoment - April 16, 2020)
Creating meaningful connections—why emotion belongs in the workplace (Agility PR - April 17, 2020)
7 brands experimenting with new social media marketing approaches during COVID-19 (Communications Conversations - April 17, 2020)
Where PR is Needed Now (Flatiron Communications - April 17, 2020)
Tips for Becoming a Better Leader (Everything PR - April 16, 2020)
Communicators Turn to Private Podcasts for Internal Communications (PR News - April 16, 2020)
Summary Section:
5 champion communicators in the COVID-19 era
By Dee Donavanik
Ragan - April 17, 2020
When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. Here’s what PR pros can learn from them.
How Peloton Prepared a PR Pro for This Moment
By Dina Silver Pokedoff
PR News - April 17, 2020
Here's how endurance, humanity, determination and other aspects of Peloton training helped a communicator adopt a positive attitude about the future.
Pitching Travel Media Amid the COVID-19 Shutdown
Public Relations Society of America - April 16, 2020
Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media.
Learn How to Market During a Global Pandemic from Kellogg
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 16, 2020
These are not easy times, but we will come out of it. And, when we do, have a marketing plan ready to go. Here are three strategies to consider.
10 PR tools for comms professionals (and they are nearly all free!)
By Matt Silver
PRmoment - April 16, 2020
Top 10 free or freemium tools that communicators can use to drive more value in their campaigns compiled by Babel PR’s Matt Silver.
Creating meaningful connections—why emotion belongs in the workplace
By Taryn Finley
Agility PR - April 17, 2020
The art of storytelling is one many people discover at an early age; its universal allure unites us and has sticking power. Think of your favorite childhood book.
7 brands experimenting with new social media marketing approaches during COVID-19
By Arik Hanson, Principal of ACH Communications
Communications Conversations - April 17, 2020
As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. And, those who decided to switch it up, adapt to the new circumstances and take some calculated risks.
Where PR is Needed Now
By Peter Himler
Flatiron Communications - April 17, 2020
I belong to several private groups for communications professionals on Facebook, LinkedIn, and Slack. In following the conversation strings, one can’t help but notice a palpable frustration by many practitioners that PR as a marketing communications discipline is DOA during the coronavirus crisis.
Tips for Becoming a Better Leader
By Julio Juarez
Everything PR - April 16, 2020
A good leader is constantly learning, evolving and improving their skills. This is not a choice that they make, it’s something they must do.
Communicators Turn to Private Podcasts for Internal Communications
By Seth Arenstein
PR News - April 16, 2020
Privately streamed podcasts let employees exercise, cook lunch or give their eyes a rest from screens while consuming relevant information.
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