Please enjoy your Monday Daily PR Brief - April 20, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Good News for Bad Times (LinkedIn - April 17, 2020)
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 12 (PR News - April 17, 2020)
Australia to Force FB, Google to Pay Up (O'Dwyer's - April 20, 2020)
APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’ (PR Daily - April 20, 2020)
Wartime Leadership Communication: How Should CEOs Communicate during the COVID-19 Pandemic? (Institute for Public Relations - April 17, 2020)
My Hot Mess: How Sarah Robinson Is Coping During a Crisis (Spin Sucks - April 17, 2020)
While the world is on pause, it’s a good time to review your social media compliance policy (Agility PR - April 20, 2020)
This month in bad PR pitches (Muckrack - April 20, 2020)
8 tips for communicating with your teams effectively during the coronavirus crisis (Media First (UK) - April 20, 2020)
Covid-19: What It Means For Entertainment PR (PRovoke - April 20, 2020)
Summary Section:
Good News for Bad Times
By Tessa Curtis
LinkedIn - April 17, 2020
News desks have discovered an unprecedented appetite for anything positive. Journalists love the counter-intuitive – which is normally the grim stuff. Right now, it’s anything but.
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 12
By PR News
PR News - April 17, 2020
PRNEWS comprised a weekly assessment of brand messaging in the time of coronavirus, with staff members providing their most notable.
Australia to Force FB, Google to Pay Up
By Steve Barnes
O'Dwyer's - April 20, 2020
Australia’s government says it will start forcing Google and Facebook to pay for news content.
APCO Worldwide’s Margery Kraus: ‘This crisis will expose what’s no longer relevant’
By Diane Schwartz
PR Daily - April 20, 2020
This agency leader says the CEO is perfectly positioned to be the “steady hand” on the when during the COVID-19 pandemic.
Wartime Leadership Communication: How Should CEOs Communicate during the COVID-19 Pandemic?
By Linjuan Rita Men
Institute for Public Relations - April 17, 2020
A recent study by the Institute for Public Relations on how businesses are handling the COVID-19 pandemic, indicated that nearly half of the communication executives and senior leaders surveyed identified CEOs as the primary communicator about the COVID-19 crisis.
My Hot Mess: How Sarah Robinson Is Coping During a Crisis
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 17, 2020
Sarah Robinson is in the 'My Hot Mess' hot seat to discuss how she is managing being a single parent with an aging parent and a business.
While the world is on pause, it’s a good time to review your social media compliance policy
By Danielle Garno and Brianne Polito
Agility PR - April 20, 2020
While social media can be a useful forum for both sharing honest recommendations as well as paid advertising, the line between the two is often blurred, leading to consumer deception as to what content is truly authentic and what is sponsored.
This month in bad PR pitches
By Jessica Lawlor
Muckrack - April 20, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
8 tips for communicating with your teams effectively during the coronavirus crisis
By James White
Media First (UK) - April 20, 2020
Within the space of just a few weeks, the world has embarked on the biggest ever home working experiment. And that has brought some unique challenges.
Covid-19: What It Means For Entertainment PR
By Diana Marszalek
PRovoke - April 20, 2020
The shutdown of movie theaters, live events and sports has left the entertainment industry reeling, leaving communicators having to change not only what they are pitching but how they are doing so.
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