Start the new week off with today's Daily PR Brief - April 27, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Public Relations post-COVID-19: Comms comes of age (Influence (UK) - April 27, 2020)
Lysol Rushes out Response for a PR Win (5W Public Relations - April 27, 2020)
Landing Your Dream Public Relations Job: The Interview (BLND Public Relations - April 25, 2020)
Digital PR skills for PR pros are paramount for survival (PR Daily - April 27, 2020)
How to Conduct Media Relations Successfully During the Pandemic (PRNEWS - April 26, 2020)
New Gould+Partners survey measures the damage COVID-19 is causing PR agencies (Agility PR Solutions - April 27, 2020)
PR Agencies Launch Covid-19 Initiative For Sports & Events (PRovoke - April 27, 2020)
FIR Zoom Chat 5: How We'll Get Back to Work (Neville Hobson - April 26, 2020) [VIDEO]
6 Top Qualities of a Public Relations Firm (Business 2 Community - April 24, 2020)
OP Ed: Another Victim Of The Coronavirus: TRUTH (CommPro - April 27, 2020)
Summary Section:
Public Relations post-COVID-19: Comms comes of age
By Eva Maclaine
Influence (UK) - April 27, 2020
An American psychologist recently claimed that at times of crisis people claim that nothing will ever be the same but that in the end little changes. So has globalization bitten the dust? Will there be a new normal?
Lysol Rushes out Response for a PR Win
5W Public Relations - April 27, 2020
It was a headline most people never thought they would read: a national disinfectant brand begging consumers not to inject or otherwise ingest their products.
Landing Your Dream Public Relations Job: The Interview
BLND Public Relations - April 25, 2020
Part of landing your dream public relations job is nailing the interview process and leaving a lasting (positive) impression. Here are our best tips.
Digital PR skills for PR pros are paramount for survival
By Robert Wynne
PR Daily - April 27, 2020
COVID-19 has imposed on PR pros a retreat of sorts, and with many clients dormant, an opportunity arises for recalibrating and refreshing extant skills and cultivating new processes.
How to Conduct Media Relations Successfully During the Pandemic
By Seth Arenstein
PRNEWS - April 26, 2020
A major question, of course, is how to pitch journalists now? The short answer is to use many of the tactics you employed before, but update them a bit.
New Gould+Partners survey measures the damage COVID-19 is causing PR agencies
By Richard Carufel
Agility PR Solutions - April 27, 2020
PR M&A advisory firm Gould+Partners released new survey results that gather a temperature read on how the North American PR industry is coping with the trauma of the coronavirus pandemic.
PR Agencies Launch Covid-19 Initiative For Sports & Events
By Maja Pawinska Sims
PRovoke - April 27, 2020
Three PR and marketing agencies have formed a collective to support clients in the sports and events sector develop practical strategies for moving forward when Covid-19 lockdowns are eased.
FIR Zoom Chat 5: How We'll Get Back to Work [VIDEO]
Neville Hobson - April 26, 2020
Our primary discussion continues to focus on coronavirus and lockdowns, and how communicators, businesses, and whole industries – automotive and airlines to name but two – are managing, although a shift in focus is emerging: getting back to work once this crisis is on the wane. And what might the new normal look like?
6 Top Qualities of a Public Relations Firm
By Evanne Farmer
Business 2 Community - April 24, 2020
So how can you distinguish a good PR company from one that's mediocre? Understanding the qualities that make a great public relations firm will help you better understand what to look for when deciding which agency, you want to work with.
OP Ed: Another Victim Of The Coronavirus: TRUTH
By Arthur Solomon
CommPro - April 27, 2020
The deadly coronavirus hates people. It has separated people from their families. It has separated people from their friends. It has caused massive unemployment. It frightens people. But there is also a victim that was only made possible with the assistance of humans – TRUTH.
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