Take a look at your Thursday Daily PR Brief - April 30, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Credibility During Times of Crisis (O'Dwyers PR - April 30, 2020)
Crisis communication takeaways from Andrew Cuomo (PR Daily - April 30, 2020)
The KISS formula for COVID-19 videos: Keep it simple and safe (Ragan Communications - April 30, 2020)
A Pox on Both Your Houses: PR Pros Split on Reputation Hit from PPP Debacle (PRNEWS - April 30, 2020)
15 Excellent Journalism & Media Newsletters for Being In-The-Know (Cision - April 30, 2020)
Getting Started with Paid Media In the PESO Model (Spin Sucks - April 28, 2020)
Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year (PRSay - April 29, 2020)
Global PR Survey Findings Reveal Biggest Pain Points (PR Couture (UK) - April 28, 2020)
Roundtable: Is Technology PR Dead? (PRovoke - April 29, 2020)
Activists and PR pros have more in common than you think (Muck Rack - April 29, 2020)
Comms execs still in the early stages of preparation for employees to return to work (Agility PR Solutions - April 30, 2020)
Summary Section:
Credibility During Times of Crisis
By Michael Sitrick
O'Dwyers PR - April 30, 2020
Hell hath no fury like a social media mob that thinks a commercial, or for that matter a social media posting, is out of touch, to say nothing of a journalist who sees such a commercial or posting or receives an awkward PR pitch.
Crisis communication takeaways from Andrew Cuomo
By Michael Kling
PR Daily - April 30, 2020
New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Mine these lessons for your own public speaking forays.
The KISS formula for COVID-19 videos: Keep it simple and safe
By Dale Weiss and Andrew Gilman
Ragan Communications - April 30, 2020
Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach.
A Pox on Both Your Houses: PR Pros Split on Reputation Hit from PPP Debacle
By Nicole Schuman
PRNEWS - April 30, 2020
PRNEWS conducted a survey regarding the future of reputations for brands participating in the Payroll Protection Program and philanthropic giving.
15 Excellent Journalism & Media Newsletters for Being In-The-Know
By Rocky Parker
Cision - April 30, 2020
There are tons of fantastic media and journalism newsletters out there. These are a few standouts.
Getting Started with Paid Media In the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - April 28, 2020
We talk about what paid media looks like, how to go about it, and what needs to shift in your communications strategy amidst a global pandemic.
Experts Weigh in on the PR Job Market Right Now, and What It Will Look Like Later This Year
By Greg Beaubien
PRSay - April 29, 2020
As the coronavirus pandemic forces companies to lay off workers, businesses need communications services more than ever.
Global PR Survey Findings Reveal Biggest Pain Points
By Crosby Noricks
PR Couture (UK) - April 28, 2020
PR Software Prezly recently conducted a global survey among practitioners, yielding insight from more than 400 professionals around the world.
Roundtable: Is Technology PR Dead?
By Maja Pawinska Sims
PRovoke - April 29, 2020
In-house technology communications leaders, researchers and journalists joined 3 Monkeys Zeno to talk about the evolving relationship between tech PR and the media.
Activists and PR pros have more in common than you think
By Justin Joffe
Muck Rack - April 29, 2020
This year’s Global Communication Report from USC’s Annenberg Center for Public Relations focuses on a group of people it dubs “the new activists,” who are more PR-savvy than ever before.
Comms execs still in the early stages of preparation for employees to return to work
By Tina McCorkindale and Steve Cody
Agility PR Solutions - April 30, 2020
A newly released report found that most senior communication executives are just beginning to plan for their employees’ return to work as the COVID-19 pandemic continues to wreak havoc far and wide.
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