Have a good, safe weekend! Here's Friday's Daily PR Brief - May 1, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Who should be on your crisis response team? (Ragan Communications - May 1, 2020)
8 strategic tips for PR pros to avoid link building mistakes (Agility PR Solutions - May 1, 2020)
Omnicom's Wren Takes 17.2% Pay Cut to $19.8M (O'Dwyers PR - May 1, 2020)
Using Data to Inform Decisions During the Pandemic (PRNews - May 1, 2020)
The Profound Impact of COVID-19 on Activism and PR (Institute for Public Relations - May 1, 2020)
Three Key Takeaways from State of the Media LIVE! (Cision - May 1, 2020)
Top Ad And Marketing Podcasts For PR Pros (Crenshaw Communications - April 30, 2020)
Covid-19 Creative Showcase (May 1, 2020) (PRovoke - May 1, 2020)
Landing Your Dream Public Relations Job: The First Day (BLND Public Relations - May 1, 2020)
Marketing and advertising through and beyond COVID-19 (Influence (UK) - April 30, 2020)
How to engage employees with empathy around COVID-19 (PR Daily - May 1, 2020)
Summary Section:
Who should be on your crisis response team?
By Robby Brumberg
Ragan Communications - May 1, 2020
It depends on the size of your organization, but certain universal tenets and communication principles apply. Just make sure to select your squad before the firestorm flares.
8 strategic tips for PR pros to avoid link building mistakes
By John Gonzales
Agility PR Solutions - May 1, 2020
A lot of public relations experts rely on marketing strategies like link building to make sure that their creative vision can be translated into results.
Omnicom's Wren Takes 17.2% Pay Cut to $19.8M
By Kevin McCauley
O'Dwyers PR - May 1, 2020
Omnicom CEO John Wren took a 17.2 percent cut in compensation to $19.8 million in 2019, according to the firm's proxy statement released April 29.
Using Data to Inform Decisions During the Pandemic
By Lisa Conquergood
PRNEWS - May 1, 2020
Organizations are using data to inform news reporting, make personal, professional and civic decisions, or simply get a better picture of what’s unfolding.
The Profound Impact of COVID-19 on Activism and PR
By Fred Cook
Institute for Public Relations - May 1, 2020
COVID-19 has altered public relations forever (or at least for a long time). This global pandemic has escalated crisis communications to the forefront of our skills and placed purpose at the center of our messages.
Three Key Takeaways from State of the Media LIVE!
By Sarah Parker
Cision - May 1, 2020
Each year we’ve reported on our annual State of the Media Report and this year had the pleasure of speaking with an expert panel to see how much things have changed from their point of view.
Top Ad And Marketing Podcasts For PR Pros
By Bindi Saikia
Crenshaw Communications - April 30, 2020
While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts.
Covid-19 Creative Showcase (May 1, 2020)
PRovoke - May 1, 2020
The third installment in our regular global showcase of how brands are using smart PR strategies to creatively engage communities, support society and provide relief.
Landing Your Dream Public Relations Job: The First Day
By Sara Myers
BLND Public Relations - May 1, 2020
You finally landed a job at the best public relations agency ever, and today is your first day. Now what? Here we give our tips to have a great first day.
Marketing and advertising through and beyond COVID-19
By Sarah Waddington
Influence (UK) - April 30, 2020
An online discussion facilitated by the University of Oxford ‘s Saïd Business School about marketing and advertising through and beyond COVID-19 threw up some interesting perspectives.
How to engage employees with empathy around COVID-19
By Kimberly Gardiner & Hunter Travers
PR Daily - May 1, 2020
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
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