Good Monday, everyone! Enjoy your Daily PR Brief - May 4, 2020
Hello! Read some of today's best PR and Comms industry news clips:
Corporate Ethics In The Age of Coronavirus (RBB Communications - May 1, 2020)
Council Post: 15 Ways To Get Inactive Clients More Engaged In Your Agency's Process (Forbes - May 4, 2020)
6 tips for better media relations during COVID-19 (PR Daily - May 1, 2020)
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 26 (PR News - May 1, 2020)
Post-Pandemic Planning: What Worked Before Won’t Work After (SHIFT Communications - April 30, 2020)
3 essential insights for creative PR campaigns during the COVID crisis (Agility PR - May 4, 2020)
Media relations during COVID-19 (Axia Public Relations - May 4, 2020)
3 Keys to a Successful Virtual Presentation (CommPro - May 4, 2020)
Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’ (culpwrit - May 1, 2020)
Covid-19 Comms: US Government Worst, New Zealand & Germany Best Say PR Pros (PRovoke - May 4, 2020)
Summary Section:
Corporate Ethics In The Age of Coronavirus
By Laura Guitar
RBB Communications - May 1, 2020
People are either ethical or they aren’t and people determine the ethics of an organization. The good news is that solid ethics naturally align with corporate interests in most cases.
Council Post: 15 Ways To Get Inactive Clients More Engaged In Your Agency's Process
By Expert Panel, Forbes Agency Council
Forbes - May 4, 2020
Getting—and keeping—your clients engaged is crucial. Here are some ways you can jumpstart the process.
6 tips for better media relations during COVID-19
By George Bradley & Alyssa Susnjara
PR Daily - May 1, 2020
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of April 26
PR News - May 1, 2020
PRNEWS comprised a weekly assessment of brand messaging in the time of coronavirus, with staff members providing their most notable.
Post-Pandemic Planning: What Worked Before Won’t Work After
SHIFT Communications - April 30, 2020
Don’t assume that what worked in February will work in June, because it quite likely won’t.
3 essential insights for creative PR campaigns during the COVID crisis
By Dan Fries
Agility PR - May 4, 2020
In this article, we’ll share ways that PR teams can properly run campaigns and use their creativity for brands through this unsettling time.
Media relations during COVID-19
By Jason Mudd
Axia Public Relations - May 4, 2020
Journalists are looking for a variety of stories, even during the COVID-19 pandemic. Take advantage of this for your public relations efforts.
3 Keys to a Successful Virtual Presentation
By Rob Biesenbach
CommPro - May 4, 2020
Virtual presentations have always been hard. Audiences are restless, distracted and can easily tune out since no one’s watching them.
Agency Leaders Face PR Boom Pause, Create Innovative Program to Get New Grads ‘Agency Ready’
By Ron Culp
culpwrit - May 1, 2020
From boom to bust, PR jobs -- especially internships -- are a casualty of COVID-19. The PR Council offers an innovative way to gain agency experience without working in one this summer.
Covid-19 Comms: US Government Worst, New Zealand & Germany Best Say PR Pros
PRovoke - May 4, 2020
The US government has been the least impressive in terms of its response to the pandemic, while the governments of New Zealand and Germany impressed the most.
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