Hi! Take a look at today's Daily PR Brief - May 5, 2020

Hello! Read some of today's best PR and Comms industry news clips:
Tips for coping with a heavy PR workload during the pandemic (PRmoment - May 5, 2020)
Re-Opening Your Company: Communicating About Your Safety Precautions (Bianchi Public Relations - May 5, 2020)
Council Post: Get Real: Three Reasons To Make Authenticity One Of Your Core Values (Forbes - May 5, 2020)
How to perfect your pitch for any media environment (PR Daily - May 5, 2020)
Media Communications During Global Crisis (5W Public Relations - May 4, 2020)
Podcast: State Of The Asia-Pacific PR Industry (PRovoke - May 5, 2020) [PODCAST]
5 ways to turn customers into brand ambassadors (Agility PR - May 5, 2020)
Why you need a PR tool stack (Babel - May 5, 2020)
How to start “freelancing” during a pandemic (Communications Conversations - May 5, 2020)
Helping clients navigate the COVID-19 crisis with empathy and education (Muckrack - May 5, 2020)
Summary Section:
Tips for coping with a heavy PR workload during the pandemic
By Julia Herd, Founder and Managing Director of Five in a Boat
PRmoment - May 5, 2020
How do you cope with balancing the craziness of your career and your client obligations without working yourself into the ground? Five in a Boat’s Julia Herd provides some answers.
Re-Opening Your Company: Communicating About Your Safety Precautions
Bianchi Public Relations - May 5, 2020
So how do you reassure employees and restore their trust so they are willing to come to work and to engage fully with the new working conditions?
Council Post: Get Real: Three Reasons To Make Authenticity One Of Your Core Values
By Anna Crowe, Founder and CEO of Crowe PR
Forbes - May 5, 2020
Authenticity is the premise of being genuine, living and leading in your truest form, communicating openly and stripping down layers to build strong, trusting foundations.
How to perfect your pitch for any media environment
By Pal Hollywood
PR Daily - May 5, 2020
This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.
Media Communications During Global Crisis
5W Public Relations - May 4, 2020
The world has changed, including the media and PR, but does that mean the need to work with media to pursue public relations goals is no longer relevant? Absolutely not. Far from it.
Podcast: State Of The Asia-Pacific PR Industry [PODCAST]
PRovoke - May 5, 2020
Prospect's Emma Dale joins the PRovoke Podcast to talk about the impact of Covid-19 on talent, workplaces and culture in Asia-Pacific.
5 ways to turn customers into brand ambassadors
By Maura FitzGerald
Agility PR - May 5, 2020
It’s no secret to PR professionals that customers are a client’s greatest asset in articulating a brand’s worth.
Why you need a PR tool stack
By Matt Silver
Babel - May 5, 2020
Communicators today need to show their work. They need to back up their instincts with verifiable proof. They need to convince clients that spending their budgets in this way or that will deliver real business value. ...
How to start “freelancing” during a pandemic
By Arik Hanson, Principal of ACH Communications
Communications Conversations - May 5, 2020
With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.”
Helping clients navigate the COVID-19 crisis with empathy and education
By Jessica Lawlor
Muckrack - May 5, 2020
PR teams need guidance to help navigate the COVID-19 crisis. We spoke with Laura Ackermann, CEO and founder of Advantage PR, about how she’s leveraging education and empathy to lead her employees and clients.
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