Good Monday. Please enjoy your Daily PR Brief - May 11, 2020
Hello! Read some of today's best PR and Comms industry news clips:
10 golden rules for remote interviews (Media First (UK) - May 11, 2020)
Covid-19: What It Means For Agency M&A (PRovoke - May 11, 2020)
PR News from 42West, 5WPR & Hotwire… (Everything PR - May 11, 2020)
Preparing for a career in PR—here's what to expect (Agility PR - May 11, 2020)
Uber Takes Yet Another PR Hit (CommPro (UK) - May 9, 2020)
Six Tips For Creating An Engaging Virtual Event (Forbes - May 11, 2020)
How to successfully manage virtual PR teams (Influence (UK) - May 11, 2020)
Lessons Earned: Aflac CCO Looks to Real-Time Communications During COVID-19 (Institute for Public Relations - May 8, 2020)
Culture During Times of Crisis (O'Dwyers PR - May 11, 2020)
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of May 3 (PR News - May 8, 2020)
How to perfect your pitch for any media environment (Ragan Communications - May 11, 2020)
Summary Section:
10 golden rules for remote interviews
By James White
Media First (UK) - May 11, 2020
When was the last time you saw a spokesperson interviewed in a studio? For the time being at least, coronavirus has made face-to-face interviews a thing of the past.
Covid-19: What It Means For Agency M&A
By Diana Marszalek
PRovoke - May 11, 2020
The Covid-19 pandemic has brought M&A activity in the PR industry to a screeching halt, and experts don't see a real recovery happening before next year.
PR News from 42West, 5WPR & Hotwire…
By Jade Minh
Everything PR - May 11, 2020
COVID-19 Relief in Hollywood; Omnicom Confirms Layoffs; 5WPR Working With SEMrush; Hotwire Working With Zoom
Preparing for a career in PR—here's what to expect
By Steve Conway
Agility PR - May 11, 2020
Working in a PR role can be interesting and exciting. If you're considering a career in PR, here are a few aspects of the job you should think about.
Uber Takes Yet Another PR Hit
By Ronn Torossian - CEO of 5WPR
CommPro (UK) - May 9, 2020
After years of negative press, the COVID-19 epidemic was yet another bad pr moment for the controversial ride-hailing company Uber.
Six Tips For Creating An Engaging Virtual Event
By Ken Sterling
Forbes - May 11, 2020
The more people are engaged with your content, the more they will learn — and the more they will enjoy your services and keep coming back for more.
How to successfully manage virtual PR teams
By ichele Don Durbin, SVP of Marketing, Evernote
Influence (UK) - May 11, 2020
Many PR and communications professionals are now working remotely due to Covid-19. But evidence shows most managers fail at their first attempt to manage virtual teams, as communication and productivity breakdown.
Lessons Earned: Aflac CCO Looks to Real-Time Communications During COVID-19
By Catherine Hernandez-Blades
Institute for Public Relations - May 8, 2020
In partnership with PR News, "Lessons Earned" is a series featuring IPR Trustees discussing a hard-fought lesson or triumph that helped to mold or change their career. In this installment, we hear from IPR Trustee and Aflac's SVP, chief ESG and CCO Catherine Hernandez-Blades.
Culture During Times of Crisis
By Jennifer Prosek, Founder and CEO of Prosek Partners
O'Dwyers PR - May 11, 2020
The COVID-19 crisis has tested our culture—and the culture at all businesses—like never before. Every move a CEO makes today is being watched.
PRNEWS GRADES: Brand Responses to Coronavirus for the Week of May 3
PR News - May 8, 2020
The PRNEWS staff encounters many examples of brand communications. Each Friday we compile an assessment of some of the best and not-so-great examples.
How to perfect your pitch for any media environment
By Pal Hollywood
Ragan Communications - May 11, 2020
This might be a tough moment in time for media relations experts, but the rules remain the same for maintaining good relationships with reporters. Here are some tips.
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