Hi! Check out your Wednesday Daily PR Brief - May 13, 2020
Hello! Read some of today's best PR and Comms industry news clips:
How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020 (Muckrack - May 12, 2020)
Council Post: Need To Break Up With A Client? 14 Ways To Do It Respectfully (Forbes Agency Council - May 13, 2020)
Three Ways COVID-19 is Reshaping PR Agencies (PR News - May 13, 2020)
How to Build Thought Leadership In the PESO Model (Spin Sucks - May 12, 2020)
Covid-19 Agency Layoffs Now Include Weber Shandwick, Golin & MSL (PRovoke - May 12, 2020)
Tips for seamlessly reopening your office after the quarantine (Agility PR - May 13, 2020)
The New Normal in Public Relations and Marketing (Amendola Communications - May 13, 2020)
COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage (CommPro - May 13, 2020)
Top Lessons You Can Learn From Social Media Experiments (Meltwater - May 12, 2020)
8 tips for handling communications during and after Covid-19 (PR Daily - May 12, 2020)
Summary Section:
How PR teams build relationships, quantify impact and adapt to unpredictable times in 2020
By Justin Joffe
Muckrack - May 12, 2020
We surveyed over 1,000 PR professionals to bring you actionable insights in our Annual State of PR survey.
Council Post: Need To Break Up With A Client? 14 Ways To Do It Respectfully
Forbes Agency Council - May 13, 2020
Rather than force an agency-client relationship that doesn’t satisfy either party, you may need to “break up” so you can both find a better fit.
Three Ways COVID-19 is Reshaping PR Agencies
By Kimberly Eberl
PR News - May 13, 2020
The cost-competitive agencies will win in this environment. Brands are moving fast and seeking a quick turn-around for proposals and contracts.
How to Build Thought Leadership In the PESO Model
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 12, 2020
Even though most hate it, thought leadership is an important part of an PESO Model program. But what does that mean? How can it be effective?
Covid-19 Agency Layoffs Now Include Weber Shandwick, Golin & MSL
By Maja Pawinska Sims
PRovoke - May 12, 2020
As the pandemic continues, more leading PR firms are moving past furlough and other cost-savings to redundancies.
Tips for seamlessly reopening your office after the quarantine
By Jeremy Sutter
Agility PR - May 13, 2020
You are most likely looking ahead to the time when you are able to reopen your business and get everyone back into the office. More importantly, this is also a great time to think about potential hurdles that can be cleared to help everyone transition as easily as possible.
The New Normal in Public Relations and Marketing
By Stacy State
Amendola Communications - May 13, 2020
Once the COVID-19 pandemic is behind us, it's unlikely that things will return to the way they were. Here's a look at the "new normal" for marketing and PR.
COVID-19’s Impact on Sustainability: 3 Trends in Media Coverage
CommPro - May 13, 2020
We conducted an analysis comparing sustainability coverage pre-COVID-19 and today. Additionally, we spoke with sustainability and CSR journalists for guidance on how industry advocates can continue to seek and obtain coverage in this vastly changed news environment.
Top Lessons You Can Learn From Social Media Experiments
By Brian Peters
Meltwater - May 12, 2020
Here are the top lessons you can learn from social media experiments, plus how to run low-risk, low-budget experiments of your own to improve results.
8 tips for handling communications during and after Covid-19
By Noreen Heron, Founder, Heron Agency
PR Daily - May 12, 2020
Here’s how to makes sure your messages are guided by compassion instead of fear, and a map for getting through this crisis no matter what industry you serve.
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