Hi! Please enjoy today's Daily PR Brief - May 18, 2020
Read some of today's best PR and Comms industry news clips:
PRovoke Names EMEA Agencies Of The Decade (PRovoke - May 18, 2020)
COVID PR pulse: Where Republicans & Democrats disagree—and agree (Agility PR Solutions - May 18, 2020)
16 Things To Avoid In Customer Communications During Sensitive Times (Forbes - May 15, 2020)
Authenticity and Ethics: Implications for Internal Crisis Management (Institute for Public Relations - May 15, 2020)
Mental Health Awareness Week: tips for COVID-19 times (Wildfire - May 18, 2020)
Are You Confused Yet? U.S. Reopening Could Use PR Lessons (PRNEWS - May 15, 2020)
3 Ways to Stink at PR and How to Improve (Business 2 Community - May 18, 2020)
How to communicate when your workforce returns to the office (Ragan Communications - May 18, 2020)
Zoom: Zoom's Public Relations During a Crisis (Ronn Torossian - May 15, 2020)
Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists (Sword and the Script - May 16, 2020)
Summary Section:
PRovoke Names EMEA Agencies Of The Decade
PRovoke - May 18, 2020
The 2020 EMEA PR Agencies of the Decade are the result of an exhaustive annual research process involving more than 200 submissions and meetings each year with the best PR firms across Europe, the Middle East and Africa.
COVID PR pulse: Where Republicans & Democrats disagree—and agree
By Richard Carufel
Agility PR Solutions - May 18, 2020
The poll measures emotional response, including emotional temperature, to candidates and key issues, gauging their appeal, level of engagement with the candidates and feelings of empowerment. Understanding emotional responses taps into why people think and act the way they do and are highly predictive of behavior.
16 Things To Avoid In Customer Communications During Sensitive Times
By Forbes Communications Council
Forbes - May 15, 2020
These 16 associates of Forbes Communications Council offer their insight into how companies can avoid sending the wrong message to their customers during a time of crisis, and why management should be well aware of how the company connects to its clients.
Authenticity and Ethics: Implications for Internal Crisis Management
By Hongmei Shen and Yang Cheng
Institute for Public Relations - May 15, 2020
When faced with a major social-mediated crisis that impacts both internal and external audiences, what should an organization do to best navigate the situation?
Mental Health Awareness Week: tips for COVID-19 times
By Zoe McFarland
Wildfire - May 18, 2020
We all perform better when we’re healthy, motivated, focused and have support. Here are some tips and ideas that might help.
Are You Confused Yet? U.S. Reopening Could Use PR Lessons
By Seth Arenstein
PRNEWS - May 15, 2020
It's not a political statement to say reopening the country has become a political football. Messages mixed with politics arrive daily. The public is confused about reopening. Likewise, it is confused about much to do with the virus.
3 Ways to Stink at PR and How to Improve
By Michelle McIntyre
Business 2 Community - May 18, 2020
Great PR is about knowing journalists' wants, needs and deadlines and actually doing what they ask.
How to communicate when your workforce returns to the office
By Michael DesRochers, CEO of PoliteMail
Ragan Communications - May 18, 2020
Be prepared to evolve your culture, consistently collect feedback, and remember that how you act now will profoundly influence employees' perception of your company.
Zoom: Zoom's Public Relations During a Crisis
By Ronn Torossian, CEO of 5WPR
Ronn Torossian - May 15, 2020
In the midst of the chaos, one platform has skyrocketed in popularity. It has been helping businesses and households alike in connecting with each other – the virtual-conferencing tool Zoom. After the surge in usage and popularity, the company was then involved in a big PR crisis concerning cybersecurity and invasion of privacy.
Be Relevant: 21 Media Relations Insights From 3 Surveys Polling 3,000+ Journalists
By Frank Strong
Sword and the Script - May 16, 2020
Of all the media relations insights the best one is this: be relevant. These three studies polled 3,000 journalists and their answers all center on relevance.
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