Good Tuesday! Take a look at our Daily PR Brief - May 19, 2020
Read some of today's best PR and Comms industry news clips:
8 first sentences that are ruining your PR pitches (Muck Rack Blog - May 18, 2020)
Journalists Love Twitter, and if Your Job is Media Relations, You Should too (Sword and the Script - May 19, 2020)
Adrian Talbot, finance director of Hotwire PR, on the financial management of a PR firm during Covid-19 (PRmoment (UK) - May 19, 2020) [PODCAST]
The bridging technique – how to get over that bridge (Media First - May 19, 2020)
Exclusive: Publicis PR Firm MSL Pulls Out Of 'Relaunch Hong Kong' Tender (PRovoke - May 19, 2020)
Discussing the media climate with Ian Murray (Cision - May 19, 2020)
3 Common Misconceptions About Virtual Events - (CommPro (UK) - May 18, 2020)
People First: Internal Communication Will Be Key to COVID-19 Business Recovery Plans (Franco - May 18, 2020)
The secret to earned media coverage during COVID-19 (PR Daily - May 18, 2020)
The PRNEWS 2020 Digital PR Awards Highlight Industry Content Trends (PRNEWS - May 18, 2020)
Council Post: Why PR Is Harder Today And How To Navigate The Change (Forbes - May 19, 2020)
Summary Section:
8 first sentences that are ruining your PR pitches
By Abby Wolfe
Muck Rack Blog - May 18, 2020
A journalist shares eight first sentences in a PR pitch that are ruining your chance of getting your client or company press.
Journalists Love Twitter, and if Your Job is Media Relations, You Should too
By Frank Strong
Sword and the Script - May 19, 2020
85% of journalists say Twitter is the most valuable social network; that means PR and media relations pros need to be on Twitter.
Adrian Talbot, finance director of Hotwire PR, on the financial management of a PR firm during Covid-19 [PODCAST]
By Ben Smith
PRmoment (UK) - May 19, 2020
On the PRmoment podcast this week, we've got Adrian Talbot who is the FD of Hotwire PR. He's one of the most experienced FDs in public relations, having been at Hotwire for over four years, before that he was at BBH, College Hill (now Instinctif) and Burson Marsteller.
The bridging technique – how to get over that bridge
By Media First
Media First - May 19, 2020
The bridging technique is one of the cornerstones of media training and an essential tool with which to control a media interview.
Exclusive: Publicis PR Firm MSL Pulls Out Of 'Relaunch Hong Kong' Tender
By Arun Sudhaman
PRovoke - May 19, 2020
MSL has withdrawn from the 'Relaunch Hong Kong' PR tender, joining a number of global PR firms that have chosen to steer clear of the brief.
Discussing the media climate with Ian Murray
By Charlie Gooddy
Cision - May 19, 2020
Our recently launched 2020 State of the Media has a lot of the answers and we’ve been reaching out to individual industry professionals to tell us more. Ian Murray from the Society of Editors tells us his thoughts.
3 Common Misconceptions About Virtual Events -
By Ben Chodor, President of Intrado Digital Media
CommPro (UK) - May 18, 2020
In a post-COVID world, a virtual event strategy will not be optional – the choice will be between an event that is 100% online, or a hybrid event with a digital complement to a physical event.
People First: Internal Communication Will Be Key to COVID-19 Business Recovery Plans
By Tina Kozak
Franco - May 18, 2020
Internal communication has become vital for connecting remote teams and helping preserve employee morale and workplace culture.
The secret to earned media coverage during COVID-19
By Gregg Castano, Founder and CEO of News Direct
PR Daily - May 18, 2020
The global pandemic has exacerbated and accelerated changes in the media landscape. To be successful media relations pros, PR practitioners must show unprecedented fidelity to a good story.
The PRNEWS 2020 Digital PR Awards Highlight Industry Content Trends
By Nicole Schuman
PRNEWS - May 18, 2020
PRNEWS judged a stellar group of candidates for this year's Digital PR Awards. Particularly during the COVID-19 pandemic, many people are finding comfort as well as necessity in a digital environment. Digital execution is more important than ever before.
Council Post: Why PR Is Harder Today And How To Navigate The Change
By Warren H. Cohn, CEO/Founder of HeraldPR
Forbes - May 19, 2020
The public can access your earned media quicker and easier than ever before. However, your PR articles are not all that people can quickly and easily read.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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