Please enjoy your Wednesday Daily PR Brief - May 20, 2020
Read some of today's best PR and Comms industry news clips:
Navigating COVID-19 with PR's Top Pros (O'Dwyers PR - May 19, 2020) [VIDEO]
Cognitive Dissonance: Examining Discrepancies Between Understanding and Action During a Crisis (Institute for Public Relations - May 19, 2020)
Increase Your Earned PR Reach (5W PR - May 19, 2020)
Life after furlough – preparing for the next phase | PRmoment.com (PRmoment (UK) - May 19, 2020)
The two brands leading the way with brand journalism during COVID might surprise you (Talking Points Blog - May 20, 2020)
Comms Execs Awaken To The 'New Normal' Wrought By Coronavirus (PRovoke - May 20, 2020)
Dealing with the impact of COVID-19 on staff mental health (Influence (UK) - May 20, 2020)
Journalists share how COVID-19 has changed news media coverage at PR Daily Summit (Muck Rack - May 20, 2020)
COVID comms strategies—5 recovery and comeback planning tips (Agility PR Solutions - May 20, 2020)
Survey: COVID-19 highlights power of collaboration for PR pros (PR Daily - May 19, 2020)
Summary Section:
Navigating COVID-19 with PR's Top Pros [VIDEO]
By Steve Barnes
O'Dwyers PR - May 19, 2020
O'Dwyer's has joined forces with Doug Simon, CEO and founder of D S Simon Media, on a series of video interviews to provide an up-close look at the insights and opinions of some of the most innovative and original figures in the PR field. This week features BCW global president Jim Joseph and Edelman chief operating officer Lisa Ross.
Cognitive Dissonance: Examining Discrepancies Between Understanding and Action During a Crisis
By Terence Flynn and Tim Li
Institute for Public Relations - May 19, 2020
Crisis management teams often use strategies in time of crisis that run counter to the evidence-based best practices, despite including them in their plans.
Increase Your Earned PR Reach
5W PR - May 19, 2020
Paid media is a vital part of just about any PR or marketing plan, but what about increasing the opportunities for and effectiveness of organic media mentions?
Life after furlough – preparing for the next phase | PRmoment.com
By Julia Fenwick, Founder of BoldMove
PRmoment (UK) - May 19, 2020
As people return to work, businesses must define what will be achieved and what will change to provide employees with clarity and direction says BoldMove’s Julia.
The two brands leading the way with brand journalism during COVID might surprise you
By Arik Hanson, Principal of ACH Communications
Talking Points Blog - May 20, 2020
During the pandemic, two new companies have emerged as powerful players in the brand journalism category. And, the names of these two companies might surprise you.
Comms Execs Awaken To The 'New Normal' Wrought By Coronavirus
By David Blecken
PRovoke - May 20, 2020
Technology, sensitivity and local awareness are seen as essential tools to navigate a sense of ongoing crisis as business reopens, according to last week's APACD webinar.
Dealing with the impact of COVID-19 on staff mental health
By Kam White, Head of People and Culture, Hotwire
Influence (UK) - May 20, 2020
This year's Mental Health Awareness Week comes at a time where employee mental health is under intense pressure, and how employers support their teams through COVID-19 will have a lasting impact on the long-term health and success of the business.
Journalists share how COVID-19 has changed news media coverage at PR Daily Summit
By Jessica Lawlor
Muck Rack - May 20, 2020
Muck Rack CEO Greg Galant moderated a panel of journalists who discussed how the coronavirus pandemic has changed news media coverage as part of PR Daily’s Media Relations & Measurement Virtual Summit.
COVID comms strategies—5 recovery and comeback planning tips
By Gene Carozza
Agility PR Solutions - May 20, 2020
If you work in a communications department or act as an advisor to companies, welcome to next big challenge: the proper communication strategy for the recovery phase.
Survey: COVID-19 highlights power of collaboration for PR pros
By Ted Kitterman
PR Daily - May 19, 2020
Our poll respondents say the crisis has changed the industry forever. Here’s how communicators see their future function as businesses navigate their way back to ‘normal.’
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