Thursday's Daily PR Brief is here for your perusal! - May 21, 2020
Read some of today's best PR and Comms industry news clips:
A Reset is in Order: What PR Pros Must Change (O'Dwyers PR - May 21, 2020)
Paid social media dominant during COVID-19 (Ragan Communications - May 20, 2020)
Data Shows PR and Media Working Harder During The Pandemic (PRNews - May 20, 2020)
What New Activism Means for Communicators in 2020 and Beyond (Spin Sucks - May 21, 2020)
PRCA Launches First Global Ethics Council (PRovoke - May 20, 2020)
Media Communication: 3 Tips for Working with Reporters Media Coverage (Three Girls Media - May 20, 2020)
Delivering Bad News (Ronn Torossian - May 19, 2020)
PR's Place in the World of Virtual Events - (PAN Communications - May 20, 2020)
IHow COVID-19 will impact PR practice and skills (Influence (UK) - May 19, 2020)
A Guide To Top Apps For PR Pros (Crenshaw Communications - May 20, 2020)
What's the new normal in public relations and marketing? (Agility PR Solutions - May 21, 2020)
Summary Section:
A Reset is in Order: What PR Pros Must Change
By Nikkia Adolphe
O'Dwyers PR - May 21, 2020
For communications professionals specifically, COVID-19 will force a fresh mindset needed to navigate the ebbs and flows of what will be a new media landscape.
Paid social media dominant during COVID-19
By Ted Kitterman
Ragan Communications - May 20, 2020
With audiences stuck at home and looking for digital entertainment, brand managers are turning to social media channels. Here’s why paying for your exposure could be worth the investment.
Data Shows PR and Media Working Harder During The Pandemic
By Seth Arenstein
PRNews - May 20, 2020
In sum, pitch volume and journalist engagement with pitches were stronger in April, the pandemic’s worst month, than before coronavirus hit.
What New Activism Means for Communicators in 2020 and Beyond
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - May 21, 2020
New activism is a term dubbed by the Annenberg Center for those who are making change by mobilizing votes, filing cause-related lawsuits, and more.
PRCA Launches First Global Ethics Council
By Maja Pawinska Sims
PRovoke - May 20, 2020
The Public Relations and Communications Association (PRCA) has launched a Global Ethics Council to uphold and elevate ethical standards in the PR industry.
Media Communication: 3 Tips for Working with Reporters Media Coverage
By Evanne Farmer
Three Girls Media - May 20, 2020
Media communication is a two-way relationship. Here’s a quick guide to working with reporters and creating a great public relations campaign.
Delivering Bad News
By Cary Leibowitz
Ronn Torossian - May 19, 2020
Psychologists and communications experts say that announcing this kind of bad news is emotionally and mentally troubling and can be overwhelming. This makes it even more challenging to get the message right, because we don't do well with communication when we're not in the right mindset.
PR's Place in the World of Virtual Events
By Adam Novak
PAN Communications - May 20, 2020
Have COVID-19 policies changed your event strategy for the long-haul? Learn about these marketing and PR strategies that will support your shift to virtual events.
IHow COVID-19 will impact PR practice and skills
By Stephen Waddington
Influence (UK) - May 19, 2020
COVID-19 is accelerating the modernisation of PR practice and skills. That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future.
A Guide To Top Apps For PR Pros
By Colleen O'Connor
Crenshaw Communications - May 20, 2020
Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Instagram, but what are some apps that help us stay connected and productive?
What's the new normal in public relations and marketing?
By Stacy State
Agility PR Solutions - May 21, 2020
Even saying it seems like an oxymoron—it’s not exactly normal if it’s completely new. Truthfully, the new normal will be defined by the choices we make today and, most importantly, tomorrow.
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