Have a good weekend! Here's today's Daily PR Brief - May 22, 2020
Read some of today's best PR and Comms industry news clips:
Why the future could be bright for the little (PR) guys (PRmoment (UK) - May 21, 2020)
PRNEWS GRADES: Brand Creations for the Week of May 17 (PRNEWS - May 22, 2020)
Council Post: How Content Creation Can Position You As A Thought Leader (Forbes - May 22, 2020)
This month in bad PR pitches: May 2020 (Muck Rack - May 22, 2020)
Preparing for a Pandemic (O'Dwyers PR - May 22, 2020)
How Southwest Airlines creates meaningful, memorable content (PR Daily - May 21, 2020)
Announcing PR Daily's 2020 Digital Marketing & Social Media Awards finalists (PR Daily - May 22, 2020)
What it takes to maintain a modern media database (Muck Rack - May 21, 2020)
PR writing corner—reviewing the latest changes to the AP Stylebook (Agility PR Solutions - May 22, 2020)
Covid-19 Creative Showcase (May 22, 2020) (PRovoke - May 22, 2020)
7 Essential Tips To Be A Great Podcast Guest (Bianchi PR - May 21, 2020)
Summary Section:
Why the future could be bright for the little (PR) guys
By Matt Williams, Director of Keep Communications
PRmoment (UK) - May 21, 2020
Some optimistic musings from one-man band Matt Williams, director at Keep Communications.
PRNEWS GRADES: Brand Creations for the Week of May 17
PRNEWS - May 22, 2020
The PRNEWS staff comes across many examples of brand advertising and communications every day. We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad.
Council Post: How Content Creation Can Position You As A Thought Leader
By Nancy Marshall
Forbes - May 22, 2020
Whether you run a PR agency or you're a leading astrophysicist, thought leadership can make you stand out from the crowd.
This month in bad PR pitches: May 2020
By Jessica Lawlor
Muck Rack - May 22, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately. As an added bonus, PR expert Michael Smart dug a bit deeper into some of this month's bad PR pitches and offers his take on the six genres of annoyed journalist tweets.
Preparing for a Pandemic
By Thomas P. Butler
O'Dwyers PR - May 22, 2020
How one PR agency found itself controlling the messages for two high-profile COVID-19 news stories on the same day, proving the adage that there is no template for a crisis.
How Southwest Airlines creates meaningful, memorable content
By Robby Brumberg
PR Daily - May 21, 2020
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Announcing PR Daily's 2020 Digital Marketing & Social Media Awards finalists
PR Daily - May 22, 2020
Congratulations to this year’s impressive list of finalists. In a rapidly—and continually—changing digital landscape, it is those who innovate that rise above the noise and stand out.
What it takes to maintain a modern media database
By Justin Joffe
Muck Rack - May 21, 2020
Amid a media industry in the throes of mass layoffs, changing roles and general uncertainty, maintaining an accurate media database becomes an even greater challenge for PR professionals.
PR writing corner—reviewing the latest changes to the AP Stylebook
By Jon Peck
Agility PR Solutions - May 22, 2020
Some of the latest entries are evolutionary—the plus symbol (+) "is acceptable when it is pronounced as part of a company, brand or event name"—and others are, shall we say, non-urgent ("preheat: Acceptable to refer to heating an oven to a specific temperature before cooking.")
Covid-19 Creative Showcase (May 22, 2020)
PRovoke - May 22, 2020
Our weekly global roundup showcases how brands are using smart PR strategies to creatively engage communities, support society and provide relief.
7 Essential Tips To Be A Great Podcast Guest
By Jan Griffiths, President & Founder of Gravitas Detroit
Bianchi PR - May 21, 2020
If you're going to be asked or you've been requested to be on a podcast, here are some things that you should know. This list came together through trial and error and, realizing after a period of time, that I was asking people to do the same things over and over again.
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