Take a look at today's Daily PR Brief - May 28, 2020

Read some of today's best PR and Comms industry news clips:
The missing ingredient to get paid more as a PR professional (PR Couture (UK) - May 27, 2020)
Aceil Haddad talks about The Community PR Initiative which she co-founded (PRmoment (UK) - May 27, 2020) [VIDEO]
Q&A: Barbara Bates On Mental Health & Wellness In The PR Industry (PRovoke - May 28, 2020)
China's Handling of its PR Crisis (Everything PR - May 28, 2020)
The COVID crisis is rewriting the cultural rules of communications (Agility PR - May 28, 2020)
Media relations during lockdown: thoughts and tips (Babel - May 28, 2020)
How to pitch in 2020, backed by statistics (Muck Rack Blog - May 28, 2020)
PR'S Top Pros Talk COVID-19 (O'Dwyer's - May 27, 2020) [VIDEO]
PR and Communications Lessons from a Global Pandemic (Business 2 Community - May 27, 2020)
How to Pitch Journalists During a Pandemic (Spin Sucks - May 28, 2020)
Summary Section:
The missing ingredient to get paid more as a PR professional
By Jennifer R. Hudson, ThinkBeyond Public Relations
PR Couture (UK) - May 27, 2020
Many of us think clients won't pay for work outside the scope of what we were originally hired to do. And yet, we see the bigger communications challenges weighing down the organization.
Aceil Haddad talks about The Community PR Initiative which she co-founded [VIDEO]
PRmoment (UK) - May 27, 2020
In the latest of our "from my shed" series, Aceil Haddad talks to PRmoment about The Community PR Initiative which she co-founded in partnership with Roxhill Media at the start of the Covid-19 crisis.
Q&A: Barbara Bates On Mental Health & Wellness In The PR Industry
By Aarti Shah
PRovoke - May 28, 2020
As global CEO of Hotwire, Barbara Bates has supported a "bring your whole self" to work movement where employees share their own stories of struggle and support.
China's Handling of its PR Crisis
By Jim Crickell
Everything PR - May 28, 2020
China, the most populated country in the world has been experiencing a backlash from some western countries over its handling of the COVID-19 pandemic. All of this means that China has been undergoing a big PR crisis, and in front of the entire world, no less.
The COVID crisis is rewriting the cultural rules of communications
By Megan Routh
Agility PR - May 28, 2020
While the COVID crisis has totally rewritten our cultural rules of communication, the frantic ways we're corresponding will shift how we connect long beyond the lockdown.
Media relations during lockdown: thoughts and tips
Babel - May 28, 2020
Here are my observations on how the PR industry has changed and the challenges this has presented from a day-to-day media relations perspective
How to pitch in 2020, backed by statistics
By Justin Joffe
Muck Rack Blog - May 28, 2020
We compared data from our annual State of Journalism and State of PR surveys to see where PR professionals and journalists agree (and disagree) in regards to when and how to pitch, following up and maintaining relationships long-term.
PR'S Top Pros Talk COVID-19 [VIDEO]
By Steve Barnes
O'Dwyer's - May 27, 2020
Putting together a playbook for agency life in the post-COVID world is the topic of the two latest video interviews produced by D S Simon Media in partnership with O’Dwyer’s.
PR and Communications Lessons from a Global Pandemic
By Jennifer Tolkachev
Business 2 Community - May 27, 2020
There's no magic formula that PR and communications pros can use to respond to the crisis we're living through. However, we can learn a few lessons from the PR response so far, and there are steps companies can take to navigate this crisis successfully.
How to Pitch Journalists During a Pandemic
By Gini Dietrich
Spin Sucks - May 28, 2020
When trying to figure out how to logistically pitch journalists, Gini Dietrich (and the Muck Rack annual survey) have you covered.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.