Good Monday! Please enjoy our Daily PR Brief - June 1, 2020
Read some of today's best PR and Comms industry news clips:
Research Shows 3 Ways Communications Pros Can Win More RFPs (CommPro - June 1, 2020)
What are vanity metrics? Do they really matter in PR? (Axia Public Relations - May 30, 2020)
Agency best practices—using DiSC to drive diverse perspectives (Agility PR - June 1, 2020)
Alec Samways, CEO & head of creative strategy at Splendid Communications on the PRmoment podcast (PRMoment - May 29, 2020)
When The Economy Comes Back, Let's Evolve The Internet For Good (Forbes - June 1, 2020)
Brain fade? Here's how to handle it (Media First (UK) - June 1, 2020)
Three quarters of FTSE250 CEOs don't understand value of corporate reputation (Influence (UK) - June 1, 2020)
TVC Group Closed By The Economist After 22 Years (PRovoke - June 1, 2020)
Anatomy of a leadership video (PR Daily - June 1, 2020)
Understanding a Crisis (Everything PR - June 1, 2020)
Summary Section:
Research Shows 3 Ways Communications Pros Can Win More RFPs
By Zak Hemrai, CEO and Co-founder of Loopio
CommPro - June 1, 2020
Submitting a Request for Proposal (RFP) is like sending a pitch: it’s your opportunity to stand out with a personalized approach, and ultimately win business.
What are vanity metrics? Do they really matter in PR?
By Jason Mudd
Axia Public Relations - May 30, 2020
Vanity measurements can be a dangerous trap for measuring your public relations efforts. Learn how to identify and avoid them.
Agency best practices—using DiSC to drive diverse perspectives
By Kathy Wilson
Agility PR - June 1, 2020
Google the phrase “value of diversity in teams.” You’ll find a raft of research about organizations committed to representation across gender, race and personality, and the measurable business advantages they have as a result.
Alec Samways, CEO & head of creative strategy at Splendid Communications on the PRmoment podcast
PRMoment - May 29, 2020
PR, public relations and communications analysis of the media including corporate communications, social media, internal communications, public affairs, media relations, crisis and issues management,…
When The Economy Comes Back, Let's Evolve The Internet For Good
By Bita Milanian, SVP, Global Marketing at Ribbon
Forbes - June 1, 2020
The internet holds limitless promise to address the world's most complex challenges, and we must work on closing the digital divide.
Brain fade? Here's how to handle it
By Simon Brooke
Media First (UK) - June 1, 2020
It's everyone's worst nightmare. You're in the middle of a presentation or coming to a critical point in a media interview and suddenly your mind goes blank. What on earth were you going to say?
Three quarters of FTSE250 CEOs don't understand value of corporate reputation
By Dee Cayhill, Director, Cayhill Partners
Influence (UK) - June 1, 2020
Too many CEOs are focusing solely on managing the tangible assets on their balance sheet and overlooking the constituent parts of corporate reputation that ultimately impact value.
TVC Group Closed By The Economist After 22 Years
By Maja Pawinska Sims
PRovoke - June 1, 2020
TVC Group, the pioneering broadcast PR agency, has closed down after 22 years in business as part of Covid-19 related restructuring at publisher the Economist, PRovoke has learned.
Anatomy of a leadership video
By Jim Ylisela
PR Daily - June 1, 2020
Needed more than ever, even a simple CEO message can get complicated in a pandemic. But producing good video at a time of social distancing and working from home presents its own set of problems.
Understanding a Crisis
By Ronn Torossian, CEO of 5WPR
Everything PR - June 1, 2020
Warren Buffett is one of the most recognizable – and wealthiest – business figures in the world. He also proved to have full comprehension of crises when he said, "it takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."
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