Here is Tuesday's Daily PR Brief - June 2, 2020

Read some of today's best PR and Comms industry news clips:
How to communicate during civil unrest (Ragan Communications - June 2, 2020)
Pride in a Time of Pandemic (PRSay - June 1, 2020)
Edelman Laying Off 390 Employees Across Global Workforce (PRovoke - June 2, 2020)
Beware the resting Zoom face Tech PR Blog (Wildfire - May 29, 2020)
What Happens When You Wake Up to A Crisis? (RonnTorossian.com - June 1, 2020)
PR Pitch: 3 Elements To Create A Winning Pitch (5W PR - June 1, 2020)
The top 7 challenges facing PR and communications in 2020—and best ways to adapt (Agility PR Solutions - June 2, 2020)
PR Masters Series Podcast, Episode #27 – Dr. Kathy Bloomgarden, CEO, Ruder Finn, Inc. - (CommPro (UK) - June 1, 2020) [PODCAST]
Six key things PR professionals can do right now to protect a brand's online reputation (Influence (UK) - June 2, 2020)
Coming to Grips with Our New Reality (O'Dwyers PR - June 2, 2020)
Why PR Needs to Avoid Convenient Diversity Now (PR News - June 2, 2020)
Summary Section:
How to communicate during civil unrest
By Robby Brumberg
Ragan Communications - June 2, 2020
Communicators, you are essential personnel. Here's vital guidance to send meaningful messages in this heated moment.
Pride in a Time of Pandemic
By Ben Finzel
PRSay - June 1, 2020
The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. This year, Pride will look different.
Edelman Laying Off 390 Employees Across Global Workforce
By Diana Marszalek
PRovoke - June 2, 2020
Richard Edelman today said that reducing the firm's staff and asking managers to take pay cuts are necessary for the world's largest PR firm to survive the Covid-19 crisis.
Beware the resting Zoom face Tech PR Blog
By Debby Penton
Wildfire - May 29, 2020
Given the amount of time we're spending on video calls right now, you'd have thought we'd have nailed how to look our best.
What Happens When You Wake Up to A Crisis?
By Ronn Torossian
RonnTorossian.com - June 1, 2020
Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis.
PR Pitch: 3 Elements To Create A Winning Pitch
5W PR - June 1, 2020
Every day, reporters and other media gatekeepers are inundated with press releases, emails, and social media messages, each one vying for attention.
The top 7 challenges facing PR and communications in 2020—and best ways to adapt
By Frank Strong
Agility PR Solutions - June 2, 2020
Sometimes it can feel like you spend more time justifying your work than you do getting things done. That's the sentiment that came through in the "challenges" section of the 2020 JOTW Communications Survey.
PR Masters Series Podcast, Episode #27 – Dr. Kathy Bloomgarden, CEO, Ruder Finn, Inc. - [PODCAST]
CommPro (UK) - June 1, 2020
Dr. Kathy Bloomgarden is Chief Executive Officer of Ruder Finn Inc., one of the world's largest independent public relations agencies.
Six key things PR professionals can do right now to protect a brand's online reputation
By Anthony Bullick, managing director of Outwrite PR
Influence (UK) - June 2, 2020
Consumers read an average of seven reviews before trusting a business and 49 per cent look for at least a four-star rating before they choose to purchase from them. Follow these six key actions to effectively manage your digital footprint.
Coming to Grips with Our New Reality
By Matt Kucharski
O'Dwyers PR - June 2, 2020
How to move forward: six business considerations for getting back to work after COVID-19.
Why PR Needs to Avoid Convenient Diversity Now
By Neil Foote
PR News - June 2, 2020
Corporate communications divisions and PR firms need to do a gut check. If you have no mid-career black employees who are on a path to senior leadership or senior black employees who aren't on the path to the C-suite, then it's time for you to create a plan.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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