Peruse your Daily PR Brief for Thursday - June 4, 2020

Read some of today's best PR and Comms industry news clips:
It's Time to Get Uncomfortable (PR News - June 3, 2020)
PR across the pond: European pros battle ethical challenges, data competency, gender parity (Agility PR - June 4, 2020)
Leadership in PR: The Day in the Life of an MD (Babel - June 4, 2020)
Aim for Progress, Not Perfection, in "Crucial Conversations" (Amendola Communications - June 3, 2020)
What are the contractual obligations if you decide to keep staff working from home for the long term? (PRmoment (UK) - June 3, 2020)
#BlackLivesMatter: Industry Resource Guide (PRovoke - June 4, 2020)
Q & A With Michelle Lyng of Novitas Communications (Everything PR - June 4, 2020)
The Founders, Leaders and Legends: Wisdom from Respected Agency Heads in Public Relations (CommPro (UK) - June 4, 2020)
If You Don't Offer This Service, Stop Calling Yourself a PR Pro (The Jonathan Rick Group - June 3, 2020)
Improving Your Media Training with Empathy (INK Co. - May 27, 2020)
The Death of Nuance (O'Dwyer's - June 4, 2020)
Summary Section:
It's Time to Get Uncomfortable
By Dwayna Haley, SVP & Practice Director, Brand Innovation & Impact, Porter Novelli
PR News - June 3, 2020
Through messaging with strategic calls-to-action, brilliant creative and multichannel outreach, we can impact wide-spread sea change in any environment.
PR across the pond: European pros battle ethical challenges, data competency, gender parity
By Richard Carufel
Agility PR - June 4, 2020
According to the newly released European Communication Monitor 2020, the PR industry in Europe is one struggling with moral challenges, ethical resources, cyber security and communications, and gender equality in the profession, as well as status quo and future needs of competency development.
Leadership in PR: The Day in the Life of an MD
By Jessie Beach-Thomas
Babel - June 4, 2020
This week, Babel Consultant Jessie sat down (virtually) with Jenny Mowat, to find out more about leadership in PR, and the day to day life of an MD.
Aim for Progress, Not Perfection, in "Crucial Conversations"
By Philip Anast
Amendola Communications - June 3, 2020
Having a meaningful dialog can be difficult when emotions run high. This post offers some techniques to help diffuse tension during crucial conversations.
What are the contractual obligations if you decide to keep staff working from home for the long term?
By Graham Goodkind
PRmoment (UK) - June 3, 2020
Many companies now appreciate the benefits of having people working from home. But what are the contractual obligations if this is going to be a permanent move?
#BlackLivesMatter: Industry Resource Guide
PRovoke - June 4, 2020
PRovoke is compiling resources that help agencies, brands and employees respond in meaningful ways to calls for racial justice sparked by the George Floyd murder, and the systemic racism it represents.
Q & A With Michelle Lyng of Novitas Communications
By Jim Crickell
Everything PR - June 4, 2020
Michelle Lyng is the president of Novitas Communications, a boutique firm specializing in crisis communications, corporate communications, and issue management.
The Founders, Leaders and Legends: Wisdom from Respected Agency Heads in Public Relations
CommPro (UK) - June 4, 2020
We assembled some of the most prominent and successful (even legendary) leaders in Public Relations for a candid, lively and insightful roundtable discussion entitled Reframing Account Management for Organic Growth: Unlearning and the Advent of New Thinking.
If You Don't Offer This Service, Stop Calling Yourself a PR Pro
By Jonathan Rick
The Jonathan Rick Group - June 3, 2020
A flack who doesn't pitch is like a gas station without a tire pump: Annoying and avoidable.
Improving Your Media Training with Empathy
By Blair Poloskey
INK Co. - May 27, 2020
Instead of focusing media training on fear, use empathy to help executives and other spokespeople understand and communicate with journalists effectively.
The Death of Nuance
By John Berard
O'Dwyer's - June 4, 2020
There are many hard lessons for the public relations business coming out of the Covid-19 pandemic and its devastating effects on employment and the economy. But with the death of George Floyd under the boot of a police officer and the public reaction to it, there is even more for us to know.
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