Peruse your Daily PR Brief for Monday - June 8, 2020
Read some of today's best PR and Comms industry news clips:
Required skills in PR are evolving: We need AI innovators (Influence (UK) - June 8, 2020)
How to communicate during civil unrest (PR Daily - June 8, 2020)
In Buffalo, a Tale of Two Videos Exposes PR Truths and Questions (PR News - June 5, 2020)
How to Deploy a Successful Communications Strategy During COVID-19 (Marx Communications - June 8, 2020)
Times Publisher Responds to Angry Staff Comments (CommPro (UK) - June 6, 2020)
What you can learn from how one boss announced the loss of 390 jobs (Media First (UK) - June 8, 2020)
Roundtable: CCOs Reinvent As India Grapples With Covid-19 'Avalanche' (PRovoke - June 8, 2020)
5 reasons why your business’ PR could benefit from CRM (Agility PR - June 8, 2020)
Achieving Racial and Social Justice Depends Upon a Free Press (CommPro (UK) - June 8, 2020)
What are SMARTER PR objectives? (Axia Public Relations - June 8, 2020)
Brees Apologizes for Flag Comments (O'Dwyers PR - June 8, 2020)
Summary Section:
Required skills in PR are evolving: We need AI innovators
By Kerry Sheehan, chair of the AIinPR Panel
Influence (UK) - June 8, 2020
Artificial intelligence poses one of the biggest reputation risks to businesses, organizations and brands and as automation and AI adoption now accelerates.
How to communicate during civil unrest
By Robby Brumberg
PR Daily - June 8, 2020
Communicators, you are essential personnel. Here's vital guidance to send meaningful messages in this heated moment.
In Buffalo, a Tale of Two Videos Exposes PR Truths and Questions
By Seth Arenstein
PR News - June 5, 2020
PR pros are familiar with this conundrum: Do you issue a statement quickly or do you wait to gather more information? Buffalo police faced this dilemma.
How to Deploy a Successful Communications Strategy During COVID-19
By Wendy Marx, President of Marx Communications
Marx Communications - June 8, 2020
Learn how to adapt your communications strategy during COVID-19 in order to better connect with your audience and avoid disaster.
Times Publisher Responds to Angry Staff Comments
By Ronn Torossian, CEO, 5WPR
CommPro (UK) - June 6, 2020
Dozens of New York Times staff protested after the paper published an opinion article in which the writer, Senator Tom Cotton, suggested that the United States military should be deployed to keep the peace in cities across the country.
What you can learn from how one boss announced the loss of 390 jobs
By James White
Media First (UK) - June 8, 2020
How did one CEO who found himself in this uncomfortable situation emerge with his reputation intact as a credible, authentic leader? And what can others learn from his example?
Roundtable: CCOs Reinvent As India Grapples With Covid-19 'Avalanche'
By David Blecken
PRovoke - June 8, 2020
The pandemic has raised the importance of India's communications function but also threatens to reset it, according to a closed-door discussion among leading CCOs.
5 reasons why your business’ PR could benefit from CRM
By Sally Norton
Agility PR - June 8, 2020
CRM software solutions present a more efficient way to organize PR work and all types of interactions with current clients and potential leads.
Achieving Racial and Social Justice Depends Upon a Free Press
By Bob Osmond, President of Racepoint Global
CommPro (UK) - June 8, 2020
The First Amendment of the United States constitution states, in part: "Congress shall make no law….abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble…"
What are SMARTER PR objectives?
By Jason Mudd
Axia Public Relations - June 8, 2020
The SMART system used for objectives in public relations is getting a push to become SMARTER. See what makes up the E and R in SMARTER and how it can help.
Brees Apologizes for Flag Comments
By Ronn Torossian - CEO of 5WPR
O'Dwyers PR - June 8, 2020
When you have a massive national profile, speaking off the top of your head without clarity can generate blowback. This is especially true if the topic being discussed is sensitive, or if it's at the forefront of a national narrative. This reality was lived out in real time recently by superstar New Orleans Saints quarterback Drew Brees.
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