Hello, check out your Tuesday Daily PR Brief - June 30, 2020

Read some of today's best PR and Comms industry news clips:
13 Things Communications Executives Need To Do To Remain Relevant (Forbes - June 30, 2020)
LGBTQ Experiences Shape Communications (PR News - June 29, 2020)
Crises and change: Corporate Comms in Oil and Gas (Influence (UK) - June 29, 2020)
US$6m 'Relaunch Hong Kong' PR Assignment Awarded To Consulum (PRovoke - June 29, 2020)
Public Relations Tips from The product Analyst, JOOKSMS, BAERING & ALEX AZOURY (Everything PR - June 29, 2020)
The data language barrier—frustration, embarrassment, insecurity dominate the conversation (Agility PR - June 30, 2020)
How do we get more people of color in the PR industry? A conversation with United FC's Gabriela Lozada (Communications Conversations - June 30, 2020)
Brands and the Black Lives Matter Movement (InsideOut PR (Australia) - June 30, 2020)
Why You Need to Really Give a Damn About Your Employees Right Now (Influence (UK) - June 30, 2020)
Meet the Media: Barbara Ballinger (Landis PR - June 29, 2020)
Ad Market Plunged 31% in May (O'Dwyer's - June 30, 2020)
Summary Section:
13 Things Communications Executives Need To Do To Remain Relevant
By Forbes Communications Council
Forbes - June 30, 2020
If a communications executive isn't careful, they might find themselves unaware of what's happening right in front of them. In this industry, that sort of ignorance could lead to significant problems.
LGBTQ Experiences Shape Communications
By Shelley Spector
PR News - June 29, 2020
As Pride Month concludes tomorrow, the Museum of PR will convene a group of PR's LGBTQ+ leaders for a discussion about the role of communication in the movement's past, present and future. In the second of PRNEWS' two-part series, panelists scheduled to speak during the Museum's event share experiences and visions for a more inclusive future.
Crises and change: Corporate Comms in Oil and Gas
By Ella Minty
Influence (UK) - June 29, 2020
Today, when the might and glory of the oil and gas industry is starting to dwindle, the bad news is focused on two special areas of the communication practice: investor relations (dividends are significantly reduced if paid, yet investments continue to be needed) and internal communication (trying to explain to employees that in order to save the company, they will have to lose their jobs).
US$6m 'Relaunch Hong Kong' PR Assignment Awarded To Consulum
By Arun Sudhaman
PRovoke - June 29, 2020
The Hong Kong government has awarded its troubled $6m global PR assignment to Consulum, a firm best known for its work in the Middle East.
Public Relations Tips from The product Analyst, JOOKSMS, BAERING & ALEX AZOURY
Everything PR - June 29, 2020
During these times, many differing thoughts on the future of public relations. Here's some contributions from leaders in the Public Relations industry.
The data language barrier—frustration, embarrassment, insecurity dominate the conversation
By Richard Carufel
Agility PR - June 30, 2020
New research from cloud-native analytics firm Sigma Computing illustrates a stark gap in data confidence and perceptions of what it means to be data-driven.
How do we get more people of color in the PR industry? A conversation with United FC's Gabriela Lozada
By Arik Hanson, Principal of ACH Communications
Communications Conversations - June 30, 2020
I recently connected with Gabriela Lozada, Public Relations Manager for the Minnesota United FC, to ask her a few questions about how she's been feeling the last few weeks, what steps brands can take to address this issue, and how the PR industry can become more diverse in the years ahead.
Brands and the Black Lives Matter Movement
By Sarah Meenan
InsideOut PR (Australia) - June 30, 2020
In what some see as meeting the expectations of consumers and others view as genuinely making the effort to do better, high profile brands have had their input. Although positivity is at the forefront, the majority of brands have received backlash and have been forced to reevaluate their past actions.
Why You Need to Really Give a Damn About Your Employees Right Now
By Val Wright
Influence (UK) - June 30, 2020
It is easy to write "our employees are our most important asset" in your annual report, but if your actions don't match your words every day it will impact your profits significantly. If you don't show your employees you care, another company will.
Meet the Media: Barbara Ballinger
By Sean Dowdall
Landis PR - June 29, 2020
Barbara Ballinger’s entrepreneurial spirit runs as deep as her smile – and that’s one of the many things we love about her. A veteran writing and communications professional, Barbara covers everything from real estate and interior design to personal finance and the arts.
Ad Market Plunged 31% in May
By Jon Gingerich
O'Dwyer's - June 30, 2020
The U.S. advertising market fell 31 percent in May from the same period a year ago, according to national advertising revenue data released this week by ad data experts Standard Media Index.
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