Hi, here is your Daily PR Brief for Wednesday - July 1, 2020
Read some of today's best PR and Comms industry news clips:
10 things only PR people understand (Muck Rack Blog - June 30, 2020)
How to Use Earned Media In the PESO Model Process (Spin Sucks - June 30, 2020)
Should the Public Relations Report to the CEO or CMO? (Sword and the Script - June 30, 2020)
George Coleman on "Why Twitter Is Not The Country" (PRovoke - July 1, 2020) [PODCAST]
CEOs Must Choose between Something and Nothing (Cision - July 1, 2020)
Motti Peer, CEO of ReBlonde On The Future of PR (Everything PR - June 30, 2020)
Why you should follow the 'hygiene, hub, hero' strategy during COVID-19 (PR Daily - July 1, 2020)
Three Ways This Chicago-Based PR Executive Is Moving Beyond The Monoculture (Forbes - June 30, 2020)
As Adidas HR Head Departs Amid Diversity Shortfalls, Company Faces Long Road Ahead (PR News - July 1, 2020)
14 Tips For Keeping A Distributed Team Cohesive (Forbes Agency Council - July 1, 2020)
Summary Section:
10 things only PR people understand
By Emma Haddad
Muck Rack Blog - June 30, 2020
Can you relate? Here are 10 things only PR people understand.
How to Use Earned Media In the PESO Model Process
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - June 30, 2020
How a customized media list, anchor text, and a link back to your website ensures earned media success in the PESO Model process.
Should the Public Relations Report to the CEO or CMO?
By Frank Strong
Sword and the Script - June 30, 2020
Many corporate public relations shops report to the CMO but PR professionals argue the function should report to the CEO. Here's a look at data and views.
George Coleman on "Why Twitter Is Not The Country" [PODCAST]
PRovoke - July 1, 2020
Current Global co-CEO George Coleman on how the PR industry can rise above unconscious bias and tribalism on social media.
CEOs Must Choose between Something and Nothing
By Kyle Heatherly
Cision - July 1, 2020
What a CEO or organization collectively decides to say or do—as well as what not to say or do—about injustice, inequality, and human rights abuses are central to corporate identity, reputation, and relationships.
Motti Peer, CEO of ReBlonde On The Future of PR
Everything PR - June 30, 2020
Feature Interview with Motti Peer, CEO at ReBlonde, the agency behind Viber's boycott of Facebook shared extensive thoughts
Why you should follow the 'hygiene, hub, hero' strategy during COVID-19
By Stephanie Quilligan
PR Daily - July 1, 2020
PR pros on social media should focus on providing value to their audience. Here's what that might look like in practice.
Three Ways This Chicago-Based PR Executive Is Moving Beyond The Monoculture
By Shayna Harris
Forbes - June 30, 2020
Ashley Thomas is the Director of Public Relations at Chicago-based food digital marketing agency SRW. Public relations (PR) runs in her family. Her father led PR for the Reverend Jesse Jackson, and she cut her teeth at mainstream agencies like Edelmen and Weber Shandwick. Over her career in PR, she was typically the only black woman in the room and she's made it her personal mission to change that.
As Adidas HR Head Departs Amid Diversity Shortfalls, Company Faces Long Road Ahead
By Sophie Maerowitz
PR News - July 1, 2020
On June 30, Karen Parkin, the global head of human resources for Adidas, stepped down after allegations surfaced from employees—not for the first time—that she failed to promote diversity within the company. In a moment when the nation is hyper-sensitive to racial inequality in any form, the move is a high-profile example of a company publicly attempting to start transformation from the top.
14 Tips For Keeping A Distributed Team Cohesive
Forbes Agency Council - July 1, 2020
Being a remote agency can complicate the collaboration process. However, there are creative solutions for bringing distributed professionals together.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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