Have a good, safe holiday weekend! Here's today's Daily PR Brief - July 2, 2020
Read some of today's best PR and Comms industry news clips:
How to Write a Pitch That Will Actually Get Read (Crenshaw Communications - July 1, 2020)
Declare independence from these 4 bad PR practices (Muck Rack Blog - July 1, 2020)
When is it appropriate to take risks as a PR agency owner? (Agility PR - July 2, 2020)
Covid Cutbacks Leave Journalists Wanting More From PR (Influence (UK) - July 2, 2020)
How COVID-19 has taught comms pros to lean into their strengths (PR Daily - July 2, 2020)
Nine Tips For Responding To A Negative Online Review (Forbes Communications Council - July 2, 2020)
Tracey Wood Mendelsohn on PR Campaigns Promoting Equality (PR News - July 2, 2020) [VIDEO]
A New Era for Measuring Communications Campaigns (PRSay - July 1, 2020)
Good and Bad PR: Kickstarter is out of this world whilst Richard Madeley is out of order (PRmoment (UK) - July 2, 2020)
PRovokeEMEA: 'We Need Leadership To Survive And Thrive' (PRovoke - July 2, 2020)
Big Brands Announce Facebook Boycott (Everything PR - July 1, 2020)
Summary Section:
How to Write a Pitch That Will Actually Get Read
By Ilana Weinberger
Crenshaw Communications - July 1, 2020
A recent study found that 42% of journalists, writers and bloggers receive 11 to 100 pitches daily, and 5% receive a whopping 100 or more email pitches every day.
Declare independence from these 4 bad PR practices
By Adam Yosim
Muck Rack Blog - July 1, 2020
Ahead of July 4th, we're taking a look at four PR and media relations crutches that plague the industry year-round and draw criticism from our media counterparts.
When is it appropriate to take risks as a PR agency owner?
By Nicole Rodrigues
Agility PR - July 2, 2020
Risks taken in business involve decision making and good old-fashioned hard work. In this article, I offer some tips on how you can act confidently to move past your comfort zone and reach the other side of risk successfully:
Covid Cutbacks Leave Journalists Wanting More From PR
By Louise Findlay-Wilson, founder and managing director of Energy PR
Influence (UK) - July 2, 2020
COVID-19 has impacted the world in countless ways and media relations is of course not immune. But what, in reality, has changed? To get a sense of this we surveyed 137 national and trade journalists. We asked them how their interactions with PR professionals have changed since lockdown and what effect this has had on them.
How COVID-19 has taught comms pros to lean into their strengths
By Ellyn Raftery
PR Daily - July 2, 2020
The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others.
Nine Tips For Responding To A Negative Online Review
By Shelby Knight, Director of Marketing and Communications at Knight Industrial Services
Forbes Communications Council - July 2, 2020
How you respond can ultimately lead to the customer changing or deleting their negative review and, better yet, becoming a customer again.
Tracey Wood Mendelsohn on PR Campaigns Promoting Equality [VIDEO]
PR News - July 2, 2020
PRNEWS welcomes guest Tracey Wood Mendelsohn, president and CEO of the Black Public Relations Society of New York to talk about PR campaigns promoting equality throughout history.
A New Era for Measuring Communications Campaigns
By Shalon Roth
PRSay - July 1, 2020
We all know it's important to measure our PR campaigns. However, according to Muck Rack's 2020 "State of PR Survey," 64 percent of PR pros still struggle with quantifiable measurement — a 1 percent improvement from last year's findings.
Good and Bad PR: Kickstarter is out of this world whilst Richard Madeley is out of order
By Shannon Peerless, Managing Director, 10 Yetis Digital
PRmoment (UK) - July 2, 2020
Hold on to your space helmets ladies and gents, I'm back with another instalment of good and bad PR and this one is out of this world…
PRovokeEMEA: 'We Need Leadership To Survive And Thrive'
By Arun Sudhaman
PRovoke - July 2, 2020
The changing nature of leadership brings significant implications for communicators, heard delegates at this week's PRovoke EMEA Summit.
Big Brands Announce Facebook Boycott
By Jim Crickell
Everything PR - July 1, 2020
Social media giant Facebook has been getting bad news ever since some of the company's key employees went public with their frustration over the company's policy against censoring comments on the platform.
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