Good Monday, read your Daily PR Brief - July 6, 2020
Read some of today's best PR and Comms industry news clips:
Are commercial newswires effective for public relations? (Axia Public Relations - July 3, 2020)
Managing reputation through a crisis: the legal route (Babel - July 3, 2020)
How Do Employees Rate Their Company's Communication in COVID-19? (CommPro (UK) - July 5, 2020)
The coronavirus words and phrases you need to stop using immediately (Media First (UK) - July 6, 2020)
Study: Top CEOs Communicating Less On Social During Covid-19 (PRovoke - July 6, 2020)
Why Digital PR is Now a Primary Concern (Everything PR - July 6, 2020)
Artificial intelligence in news is not the future, it's here today (Influence (UK) - July 6, 2020)
Organizational Resilience and Employee Work-Role Performance After a Crisis Situation: Exploring the Effects of Organizational Resilience on Internal Crisis Communication (Institute for Public Relations - July 6, 2020)
Simple communications are crucial now—and always (Ragan Communications - July 6, 2020)
Everything PR Pros (and Brands) Need to Know About Deepfakes (PR News - July 6, 2020)
How To Build Resilient Client-Agency Relationships In An Age Of Uncertainty (Forbes Agency Council - July 6, 2020)
Summary Section:
Are commercial newswires effective for public relations?
By Jason Mudd
Axia Public Relations - July 3, 2020
Commercial newswires are well-known for connecting to the media, but misunderstood among people new to public relations work.
Managing reputation through a crisis: the legal route
By Matt Silver
Babel - July 3, 2020
There are ways of working with lawyers on crisis engagements that ease that tension and improve the outcome of the work conducted.
How Do Employees Rate Their Company's Communication in COVID-19?
By Tina McCorkindale, President and CEO, Institute for Public Relations
CommPro (UK) - July 5, 2020
In the latest study, IPR and Leger asked 2,530 employees in Canada and the U.S. about how well their company was communicating COVID-19 related updates to them.
The coronavirus words and phrases you need to stop using immediately
By James White
Media First (UK) - July 6, 2020
It is an understandable side effect of the pandemic and while some of the new language has been useful, particularly in the early stages of the crisis, much of it has become overused and tired and needs to be avoided in media interviews and internally.
Study: Top CEOs Communicating Less On Social During Covid-19
By Maja Pawinska Sims
PRovoke - July 6, 2020
The latest annual research from the ECCO network found that global business leaders' social media use has gone down during the pandemic.
Why Digital PR is Now a Primary Concern
By Ronn Torossian, CEO of 5WPR
Everything PR - July 6, 2020
Now, with vastly more people staying at home, both for work and in their free time, technology is shifting to meet current demands, and some industry watchers believe these trends could signal a long-term sea change for many different industries.
Artificial intelligence in news is not the future, it's here today
By Mike Robb, Managing Director, Bold White Space
Influence (UK) - July 6, 2020
The realization that the next industrial revolution will, in fact, impact the creative industries is not always easy to accept. But the reality is that AI, as one example, is already playing a monumental, if often invisible, role in news generation and consumption.
Organizational Resilience and Employee Work-Role Performance After a Crisis Situation: Exploring the Effects of Organizational Resilience on Internal Crisis Communication
By Young Kim, Ph.D.
Institute for Public Relations - July 6, 2020
Every crisis creates a great deal of uncertainty for all members of an organization, including its employees. However, previous research has not thoroughly explored communication with employees during crises.
Simple communications are crucial now—and always
By Billy Kingsland
Ragan Communications - July 6, 2020
There's no shortage of lessons communicators can extract from the ongoing COVID-19 crisis, but one really stands out.
Everything PR Pros (and Brands) Need to Know About Deepfakes
By Ellen Huber
PR News - July 6, 2020
Deepfake technology is a step ahead of current preventative and identification measures, so it’s imperative we learn to identify and combat it in real time. Here’s what you need to know.
How To Build Resilient Client-Agency Relationships In An Age Of Uncertainty
By David Feldman, Founder of 3 Owl
Forbes Agency Council - July 6, 2020
Here are seven ways we build resilient client-agency relationships that keep our clients coming back for more.
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