Peruse your Wednesday Daily PR Brief - July 8, 2020
Read some of today's best PR and Comms industry news clips:
How to Use Shared Media In the PESO Model Process (Spin Sucks - July 7, 2020)
Many PROs talk the talk about planning, but how many are really doing it? (PRmoment (UK) - July 7, 2020)
Top APAC Comms Challenges: Content, Measurement & Budget (PRovoke - July 7, 2020)
I Spent 17 Seconds Asking the Internet What 'Good Content' Looked Like (Cision - July 8, 2020)
Why the next stage of coronavirus recovery means you must update your crisis plans now (Media First (UK) - July 8, 2020)
Public Relations Predictions From Tiller Marketing, onePRgroup & More… (Everything PR - July 8, 2020)
Corporate Communications in 2020 (5W PR - July 7, 2020)
Ethics and ghostwriting (Axia Public Relations - July 8, 2020)
10 Things Digital Agencies Should Never Do (Forbes Agency Council - July 8, 2020)
Significance of Race in the US Undergraduate PR Educational Landscape (Institute for Public Relations - July 6, 2020)
Washington Football Team Continues Fumbling Its PR (PR News - July 7, 2020)
Summary Section:
How to Use Shared Media In the PESO Model Process
By Gini Dietrich, CEO of Arment Dietrich
Spin Sucks - July 7, 2020
Want to know how shared media fits into a larger PESO Model program? We show you where it fits, how it works, and what you need to consider.
Many PROs talk the talk about planning, but how many are really doing it?
By Liam FitzPatrick, Partner at Donhead Consultants
PRmoment (UK) - July 7, 2020
Despite the countless articles I've seen about the need to see the bigger picture and the pile of books gathering dust in my office, I know an awful lot of PROs who never plan beyond a bit of budgeting.
Top APAC Comms Challenges: Content, Measurement & Budget
By Diana Marszalek
PRovoke - July 7, 2020
PR Newswire's first Asia-Pacific Corporate Communications Report identifies the biggest communications challenges for businesses.
I Spent 17 Seconds Asking the Internet What 'Good Content' Looked Like
By Glenn Frates
Cision - July 8, 2020
When it comes to good content, not every piece needs to follow the same set of "engagement best practices" rules, I've come to realize.
Why the next stage of coronavirus recovery means you must update your crisis plans now
By James White
Media First (UK) - July 8, 2020
The lockdown is gradually easing and more of normal life is slowly returning. Many businesses either have teams already back in the workplace or are planning for a safe return in the coming weeks and months.
Public Relations Predictions From Tiller Marketing, onePRgroup & More…
Everything PR - July 8, 2020
We asked marketing executives what the future of public relations is, and here are the answers we got.
Corporate Communications in 2020
5W PR - July 7, 2020
Between digital tools and remote workers, there are plenty of trends that we’ve seen this year in terms of corporate communications.
Ethics and ghostwriting
By Virginia Marion Bullard
Axia Public Relations - July 8, 2020
Ghostwriting is one of many tools for public relations work, but is it ethical? Learn how it works ethically.
10 Things Digital Agencies Should Never Do
Forbes Agency Council - July 8, 2020
Attracting new clients as a digital agency is a delicate balancing act between being authentic and engaging. Here are some poor approaches to business development that your agency should avoid.
Significance of Race in the US Undergraduate PR Educational Landscape
By Damion Waymer and Kenon Brown
Institute for Public Relations - July 6, 2020
In this study, Dr. Damion Waymer and Dr. Kenon A. Brown explored the reasoning behind the small number of underrepresented racial and ethnic practitioners in the public relations industry.
Washington Football Team Continues Fumbling Its PR
By Seth Arenstein
PR News - July 7, 2020
That well-known sports fan, William Shakespeare, said it best: "What's in a name? that which we call a rose By any other name would smell as sweet." In the case of Washington's professional football team, regardless of its name, the club's woeful won-lost record has rendered an un-rose-like fragrance for years.
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