Greetings, here is your Monday Daily PR Brief - August 3, 2020
Read some of today's best PR and Comms industry news clips:
How to Shift PR Plans to Succeed at Virtual Trade Events (PR News - August 2, 2020)
Lead With Empathy To Enhance Customer Experience (Forbes Agency Council - July 31, 2020)
U.S. DEPARTMENT OF JUSTICE SEEKS MEDIA RELATIONS FIRM (Everything PR - August 3, 2020)
Podcast: ESG In An Era Of Societal & Corporate Challenges (PRovoke - August 3, 2020) [PODCAST]
Take 5 Live with Sarah Paynter (Cision - July 31, 2020)
Wave VII of the Porter Novelli Purpose Tracker: Addressing Social Justice & Diversity in Communications (Institute for Public Relations - July 31, 2020)
Showing your value in transformative times (Firefly Communications - July 31, 2020)
How to Write an Article Pitch That Actually Gets a Response (Influence & Co. - July 31, 2020)
Meet the Media: Jim Irwin, Content Production Specialist at WardsAuto.com (Bianchi PR - August 3, 2020)
I judged 200+ PR award submissions—a few pitfalls to avoid (Agility PR - August 3, 2020)
What's Still Ahead for PR Professionals in 2020? (CommPro (UK) - August 3, 2020)
Summary Section:
How to Shift PR Plans to Succeed at Virtual Trade Events
By David Wolpert
PR News - August 2, 2020
This is the first year communicators are seeing the ramifications of not paying millions to attend an event that aims to garner press and social coverage.
Lead With Empathy To Enhance Customer Experience
By Sebastian Jespersen
Forbes Agency Council - July 31, 2020
As you chart a new course forward for your company, lead with empathy to create lasting emotional connections with your customers.
U.S. DEPARTMENT OF JUSTICE SEEKS MEDIA RELATIONS FIRM
Everything PR - August 3, 2020
The purpose of this acquisition is to procure the expertise and services of a contractor to connect Drug Enforcement Administration (DEA) field offices with the communities they service and provide DEA leadership the ability to bring together disparate elements of local communities following DEA drug enforcement actions.
Podcast: ESG In An Era Of Societal & Corporate Challenges [PODCAST]
By PRovoke Media
PRovoke - August 3, 2020
Sustainable business expert Matt Peacock and lawyer Kate Higgins join the PRovoke podcast to look at the new drivers of environmental, social and corporate governance.
Take 5 Live with Sarah Paynter
By Sarah Parker
Cision - July 31, 2020
For our latest Take 5 Live, we sat down with Sarah Paynter (you may remember her from our State of the Media Live event earlier this year) of Yahoo! Finance to discuss the importance of pitching and press releases.
Wave VII of the Porter Novelli Purpose Tracker: Addressing Social Justice & Diversity in Communications
By Porter Novelli
Institute for Public Relations - July 31, 2020
Porter Novelli created an infographic highlighting insights of the agency's most recent research on addressing social justice and diversity in communications.
Showing your value in transformative times
By Charlotte Stoel
Firefly Communications - July 31, 2020
Cuts are being made across all businesses and all departments, and unfortunately marketing isn't exempt. But there are ways of protecting your budget, or at least getting a less aggressive cut.
How to Write an Article Pitch That Actually Gets a Response
By Melanie Janisse
Influence & Co. - July 31, 2020
When you're pitching guest-contributed content to external publications, make sure your pitch email has these five components.
Meet the Media: Jim Irwin, Content Production Specialist at WardsAuto.com
Bianchi PR - August 3, 2020
I work for WardsAuto.com as a Content Production Specialist, primarily editing stories by staff and correspondents, contributing articles and occasionally managing the Wards website. I also am one of the judges for Wards 10 Best Engines & Propulsion Systems, Interiors and UX.
I judged 200+ PR award submissions—a few pitfalls to avoid
By Courtney Walker
Agility PR - August 3, 2020
Throughout my judging adventures, I'm always struck by a few submissions that are truly differentiated. Work that was so ingenious that I was jealous. They not only exceed expectations, but they push the entire industry forward. However, I'm equally struck that there are so many submissions that fall into similar—and avoidable—pitfalls.
What's Still Ahead for PR Professionals in 2020?
By Valerie Christopherson, CEO and Founder of Global Results Communications
CommPro (UK) - August 3, 2020
So, what's ahead for PR professionals in 2020? Everything we thought 2020 would be: video, tech tools heightened, storytelling and branding merging, etc. Only now, it's accelerated.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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