Please enjoy today's Daily PR Brief - August 5, 2020
Read some of today's best PR and Comms industry news clips:
PR Aikido: 3 Techniques For Winning In The Media (Onclusive - August 3, 2020)
PR's Top Pros Talk: Rosemary Ostmann (O'Dwyer's - August 5, 2020) [VIDEO]
How to Get Better Quotes for Press Releases (PR News - August 4, 2020)
What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility (Cision - August 4, 2020)
Is ESG the most important development for public relations in 50 years? (PRmoment (UK) - August 4, 2020) [PODCAST]
Analysis: 'Global Tech Cold War' Forces Communications Rethink (PRovoke - August 5, 2020)
Ronald Reagan & Steve Jobs: Great Communicators! (Everything PR - August 4, 2020)
How to Achieve More in Less Time - My 3 Key Tips (Iliyana Stareva Blog - August 5, 2020)
Earned Media vs. Media Relations [PR Tech Sum] (Sword and the Script - August 4, 2020)
TikTok and the Media Industry (InsideOut Public Relations (Australia) - August 4, 2020)
What I know after 40+ years in PR—and what you should know (Agility PR - August 5, 2020)
How to Generate New Business During a Crisis (Spin Sucks - August 4, 2020) [PODCAST]
Summary Section:
PR Aikido: 3 Techniques For Winning In The Media
By Sean O'Neal
Onclusive - August 3, 2020
The ancient Japanese martial art of Aikido focuses on using an opponent’s own energy against them. Here are three techniques to put your opponent off balance and give you the high ground.
PR's Top Pros Talk: Rosemary Ostmann [VIDEO]
By Steve Barnes
O'Dwyer's - August 5, 2020
Flexibility is key to successfully negotiating the multiple crises the PR industry faces, Rosecomm president and CEO Rosemary Ostmann tells Doug Simon during the latest video interview in the "PR's Top Pros Talk" series.
How to Get Better Quotes for Press Releases
By Nicole Schuman
PR News - August 4, 2020
PR News looked into the best practices of delivering a good quote. Here are some of our top tips to help communicators elevate their executive sources.
What the PR Week Awards Showed us about the Growing Importance of Corporate Social Responsibility
By Sarah Parker
Cision - August 4, 2020
The PRWeek Awards took place last Thursday and- as with most things in 2020- it was an experience unlike any other year.
Is ESG the most important development for public relations in 50 years? [PODCAST]
By Ben Smith
PRmoment (UK) - August 4, 2020
Today on the PRmoment podcast, I'm talking to Matt Peacock, partner at Blurred, about something that I suspect six months ago few of us had heard of – no not Covid, but ESG! Environmental, Social, and Governance refers to the three central factors in measuring the sustainability and societal impact of an organisation.
Analysis: 'Global Tech Cold War' Forces Communications Rethink
By Arun Sudhaman
PRovoke - August 5, 2020
Rising geopolitical tensions carry significant PR implications not only for Chinese brands such as TikTok and Huawei, but for the corporate and agency world in general.
Ronald Reagan & Steve Jobs: Great Communicators!
Everything PR - August 4, 2020
We asked communications professionals who are some great communicators, and we got some amazing responses.
How to Achieve More in Less Time - My 3 Key Tips
By Iliyana Stareva
Iliyana Stareva Blog - August 5, 2020
Here are my tried and tested three tips on how to work smarter so you can achieve more in less time.
Earned Media vs. Media Relations [PR Tech Sum]
By Frank Strong
Sword and the Script - August 4, 2020
As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
TikTok and the Media Industry
By Michael Fitness
InsideOut Public Relations (Australia) - August 4, 2020
TikTok is portrayed as one of the best ways for influencers and brands to connect with their audiences and despite the negative publicity of late, TikTok is still an increasingly popular platform within Australia.
What I know after 40+ years in PR—and what you should know
By Ross Goldberg
Agility PR - August 5, 2020
After 44 years in the public relations profession—nearly perfectly divided between the corporate and agency worlds—there is one final piece of insight that I know to be true.
How to Generate New Business During a Crisis [PODCAST]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 4, 2020
It's a cross-promotion podcast episode between Spin Sucks and the Agency Leadership podcast... about how to generate new business during a crisis.
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