Have a good weekend. Attached is your Daily PR Brief - August 7, 2020
Read some of today's best PR and Comms industry news clips:
13 Ways Communications Professionals Undercut Themselves (Forbes - August 7, 2020)
Corporate Environmental PR Pros Get It Done (O'Dwyer's - August 6, 2020)
What strong women leaders mean to PR's future pros (Ragan - August 6, 2020)
Schools Work to Create Clear Communications Plans for Return (PR News - August 7, 2020)
Good and Bad PR: A good week for Rishi's Eat Out To Help Out scheme but a bad one for Virgin Atlantic (PRmoment (UK) - August 7, 2020)
When and how to fire a client humanely: The ultimate in crisis communications (Agility PR - August 6, 2020)
Tips on Effective Legal PR Management (Everything PR - August 7, 2020)
How to create content journalists want to link to (Spoiler: Use data!) (Muckrack - August 6, 2020)
Securing national TV coverage for brands that aren't household names (PR Daily - August 7, 2020)
Press Releases: 2020's Most Common Press Release (Ronn Torossian - August 7, 2020)
What strong women leaders mean to PR's future pros (Ragan - August 6, 2020)
Summary Section:
13 Ways Communications Professionals Undercut Themselves
By Forbes Communications Council
Forbes - August 7, 2020
Communications professionals may inadvertently sabotage themselves when talking to the C-suite, either by overthinking, overcommunicating or misreading situations.
Corporate Environmental PR Pros Get It Done
By Kevin McCauley
O'Dwyer's - August 6, 2020
Corporate PR people dealing with environmental issues are getting it done, according to a survey from the Proceedings of the National Academy of Sciences.
What strong women leaders mean to PR's future pros
By Ashleigh Kathryn and Joe Dunay
Ragan - August 6, 2020
The role of women in communications leadership is a hot topic, especially among Gen-Zers. Why? Because this is the future of our workplace.
Schools Work to Create Clear Communications Plans for Return
By Nicole Schuman
PR News - August 7, 2020
The patchwork of reopening and safety plans has resulted in a high demand for clear and decisive communication to answer questions and calm concerns. However, few educators have dealt with an issue of this magnitude.
Good and Bad PR: A good week for Rishi's Eat Out To Help Out scheme but a bad one for Virgin Atlantic
PRmoment (UK) - August 7, 2020
As selected members of the team here at Yeti HQ celebrate our first week back in the office for almost FIVE MONTHS, here is my take on the weeks very best and worst examples of PR.
When and how to fire a client humanely: The ultimate in crisis communications
By Brian Skewes
Agility PR - August 6, 2020
Firing clients is never easy, and it remains a major test of your crisis communication skills. There are, however, some key principles that can help to fire clients in a way that is respectful, polite, and (most importantly) protects your relationship (and reputation) for the future.
Tips on Effective Legal PR Management
Everything PR - August 7, 2020
Whatever the outcome happens to be in the court of law, the outcome in the court of public opinion is just as – if not more – important to the future of a business or organization that's involved in a legal case.
How to create content journalists want to link to (Spoiler: Use data!)
By Domenica D'Ottavio, Digital PR Manager at Fractl
Muckrack - August 6, 2020
How can PR professionals create content that journalists really want? Here are four ideas.
Securing national TV coverage for brands that aren't household names
By Tori Simmons & Mackenzie Woods
PR Daily - August 7, 2020
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Press Releases: 2020's Most Common Press Release
By Ronn Torossian
Ronn Torossian - August 7, 2020
Businesses are constantly working on different things that need to be done, and the best way to inform the public on those business activities is through a press release. However, in 2020, the press release is no longer the same old boring block of text that it used to be in the past.
What strong women leaders mean to PR's future pros
By Ashleigh Kathryn and Joe DunayAug. 6, 2020
Ragan - August 6, 2020
For the next generation of communicators, female initiative and mentorship has made all the difference. Editor’s note: This piece is part of a collaboration with the Public Relations Student Society of America. The role of women in communications leadership is a hot topic, especially among Gen-Zers. Why? Because this is the future of our workplace.
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