Check out your Daily PR Brief for Tuesday, August 11, 2020
Read some of today's best PR and Comms industry news clips:
How PR agents teach game developers to protect themselves (VentureBeat - August 10, 2020) [PODCAST]
Biden VP Process Practices the Art of Suspense for Good PR (PR News - August 10, 2020)
Where Are We Now? Public Relations Professionals Discuss Measurement and Evaluation (Institute for Public Relations - August 10, 2020)
How PR can adapt to the shrinking media market: Industry leaders weigh in (mUmBRELLA Australia - August 10, 2020)
The Best Way To Measure ROI in Public Relations (BLND Public Relations - August 10, 2020)
B2B PR Tips For Embargo Pitching In A Crazy News Cycle (Crenshaw Communications - August 10, 2020)
Was the statement a journalist threw in the bin really that bad? (Media First (UK) - August 11, 2020)
Why you need to spend more time on market segmentation (Agility PR - August 11, 2020)
Quantum Entanglement? A PR View of Media Bias [Survey Data] (Sword and the Script - August 11, 2020)
The Importance of Reviews in the Customer Journey (Meltwater - August 11, 2020)
Lessons learned from PRGN agency internships (Landis Communications - August 10, 2020)
Summary Section:
How PR agents teach game developers to protect themselves [PODCAST]
By Jeff Grubb
VentureBeat - August 10, 2020
On this week's How Games Make Money podcast, game industry public relations pro Stephanie Tinsley joins host Jeff Grubb to talk about her job.
Biden VP Process Practices the Art of Suspense for Good PR
By Nicole Schuman
PR News - August 10, 2020
The public loves a good build-up, and a growing sense of anticipation for the VP pick really creates some excellent public relations results.
Where Are We Now? Public Relations Professionals Discuss Measurement and Evaluation
By Alexis Bajalia
Institute for Public Relations - August 10, 2020
In an industry that is dependent on research, measurement, and evaluation, professionals recognize that thoughtful measurement and evaluation programs can provide valuable insight.
How PR can adapt to the shrinking media market: Industry leaders weigh in
By Zoe Wilkinson
mUmBRELLA Australia - August 10, 2020
With earned media the core component of public relations, and journalists as time and resource poor as ever, surely the PR model must change to adapt to this shrinking media market. But how?
The Best Way To Measure ROI in Public Relations
BLND Public Relations - August 10, 2020
As a boutique PR agency, here is our guide to ROI in the PR space, and some quick and easy ways your brand can boost it for your next campaign.
B2B PR Tips For Embargo Pitching In A Crazy News Cycle
By Bindi Saikia
Crenshaw Communications - August 10, 2020
Embargoes can be useful for B2B PR agency teams who want to maximize earned media coverage.
Was the statement a journalist threw in the bin really that bad?
By James White
Media First (UK) - August 11, 2020
“Guff.” That was the verdict of one journalist to a statement he was handed when a company refused to make a spokesperson available. Not only that, but he screwed it up and lobbed it in the bin.
Why you need to spend more time on market segmentation
By Stevie Nicks
Agility PR - August 11, 2020
Every PR professional has unique strengths and preferences, and the endless quest for positive coverage is pursued using a wide variety of tools and techniques. I mention these things because they speak to two common mistakes.
Quantum Entanglement? A PR View of Media Bias [Survey Data]
By Frank Strong
Sword and the Script - August 11, 2020
A survey revealed many PR pros think media bias does exist but the reasons "why" vary. Many cite human factors; few say it's deliberate.
The Importance of Reviews in the Customer Journey
By John Boitnott
Meltwater - August 11, 2020
What role do reviews play in the customer decision jounrey? We explore how reviews influence the buyer's journey and why businesses need to collect testimonials from customers.
Lessons learned from PRGN agency internships
By David Cumpston
Landis Communications - August 10, 2020
It’s no secret: one of the best ways to get your foot into the door of your dream company is to work as an intern there first.
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