Peruse our Daily PR Brief for Wednesday -- August 12, 2020
Read some of today's best PR and Comms industry news clips:
PR get business bump as world grapples with Black Lives Matter (Business Insider - August 12, 2020)
How PR pros can lead the conversation during COVID-19 (PR Daily - August 11, 2020)
The remarkable role of public relations in customer experience (Agility PR - August 12, 2020)
How to Create Non-Traditional Revenue Streams (Spin Sucks - August 11, 2020) [PODCAST]
Is The McDonald's Lawsuit Smart PR? (Crenshaw Communications - August 10, 2020)
What Has Covid-19 Done For Public Affairs? (Influence (UK) - August 11, 2020)
How Communicators Can Help Brands Create Real Change (Cision - August 12, 2020)
Get Internal Communications Heard in the Boardroom (Influence - August 12, 2020)
Has Time Gone Out the Window When Pitching Editors and Reporters? (CommPro - August 12, 2020)
Does Shark Week Provide Good or Bad PR for Sharks? (PR News - August 11, 2020)
Summary Section:
PR get business bump as world grapples with Black Lives Matter
By Sean Czarnecki
Business Insider - August 12, 2020
Corporations are turning to PR firms for guidance on making statements about racial justice and commitments to diversity and inclusion.
How PR pros can lead the conversation during COVID-19
By Motti Peer
PR Daily - August 11, 2020
With the right message, the industry is poised to offer more value to audiences and clients than ever. 2020 simply hasn’t been the year any of us expected.
The remarkable role of public relations in customer experience
By Mikkel Andreassan
Agility PR - August 12, 2020
When we focus on CX, we leave out an imperative part of the equation. A good CX needs an even better PR strategy.
How to Create Non-Traditional Revenue Streams [PODCAST]
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 11, 2020
In a cross promotion with the Agency Leadership podcast, Gini Dietrich and Chip Griffin talk how to create non-traditional revenue streams.
Is The McDonald's Lawsuit Smart PR?
By Dorothy Crenshaw
Crenshaw Communications - August 10, 2020
McDonald's is suing the CEO it sacked over a year ago. Bad PR or smart reputation move?
What Has Covid-19 Done For Public Affairs?
By Stuart Thomson
Influence (UK) - August 11, 2020
It could be argued that Covid-19 has done more to raise the profile of public affairs than the sector itself has done.
How Communicators Can Help Brands Create Real Change
By Marisa Hernandez
Cision - August 12, 2020
On July 15, the Cision team hosted a webinar titled "Demanding Change: How to Best Communicate Brand Action," which focused on best practices for internal and external communications in challenging times.
Get Internal Communications Heard in the Boardroom
By James Scott, MD at Thrive
Influence - August 12, 2020
Is the voice of your internal communications team heard right alongside the executives in strategic discussions? If not, it’s time to speak up.
Has Time Gone Out the Window When Pitching Editors and Reporters?
By Kristine Maloney, Cristal Steuer
CommPro - August 12, 2020
With most reporters now working from home—juggling news that is changing by the minute with family obligations—the mid-morning pitch may have gone out the window. Barring breaking news, is there a new best time to pitch editors and reporters?
Does Shark Week Provide Good or Bad PR for Sharks?
By Nicole Schuman
PR News - August 11, 2020
Sharks should feel comfortable with the amount of PR power that 24-hours, 7-days a week broadcasting will give you.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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