Hello, read today's Daily PR Brief -- August 13, 2020
Read some of today's best PR and Comms industry news clips:
NBA Continues to Push Social Message (Everything PR - August 13, 2020)
Why the future of communications is integrated (PR Daily - August 13, 2020)
Pandemic Increases Pressure for Black Communications Professionals to Out-Perform, Study Finds (PR News - August 12, 2020)
Thoughts on Balancing Your Professional Work and Your Activism (Public Relations Society of America - August 13, 2020)
Playing the Scarcity Card in Media Relations (Ishmael's Corner - The Hoffman Agency - August 12, 2020)
10 quick ways you and your company's PR can be more creative TODAY (Axia Public Relations - August 12, 2020)
ESG: Where to Start (Bianchi Public Relations - August 13, 2020)
5 surprisingly relevant tools for online PR research (Agility PR - August 13, 2020)
What paywalls mean for the PR industry (Media Update (South Africa) - August 13, 2020)
Good and Bad PR: Free cider, a night at Blockbusters and congrats to Ed Sheeran (PRmoment (UK) - August 13, 2020)
Summary Section:
NBA Continues to Push Social Message
By Jim Crickell
Everything PR - August 13, 2020
When other professional sports leagues struggled with how to speak out about current social and cultural narratives, they settled on sending out tweets or press releases. The National Basketball Association (NBA) painted Black Lives Matter on their court.
Why the future of communications is integrated
By Nikki Little
PR Daily - August 13, 2020
For communicators who are out to prove their impact on the bottom line, being able to work in concert across multiple channels is a crucial ability.
Pandemic Increases Pressure for Black Communications Professionals to Out-Perform, Study Finds
By Nicole Schuman
PR News - August 12, 2020
A new study by Media Frenzy Global and the Black Public Relations Society of Atlanta compiled the unique challenges and pain points for Black communications professionals posed by COVID-19.
Thoughts on Balancing Your Professional Work and Your Activism
By Margaret Ritsch
Public Relations Society of America - August 13, 2020
Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. We're professionals by day and activists by night, and the two shall never meet.
Playing the Scarcity Card in Media Relations
Ishmael's Corner - The Hoffman Agency - August 12, 2020
No company in business history has played the scarcity card in media relations with the deftness of Apple.
10 quick ways you and your company's PR can be more creative TODAY
By Jason Mudd
Axia Public Relations - August 12, 2020
Get into the creative mood for your public relations work with these ten tips.
ESG: Where to Start
By Abigail Anello
Bianchi Public Relations - August 13, 2020
Stuck on how to get started communicating your ESG policies and results? You are not alone.
5 surprisingly relevant tools for online PR research
By Kayleigh Alexandra
Agility PR - August 13, 2020
There are plenty of tools that can be surprisingly effective for PR research—even when they weren't designed for it and aren't typically mentioned by those in the PR world. In this post, we're going to look at five such tools, each with a valuable role to play.
What paywalls mean for the PR industry
Media Update (South Africa) - August 13, 2020
The public relations industry and paywalls are not known for being the best of friends — they are more like ‘frienemies.` This is because, on the one hand, paywalls benefit PR pros immensely. But, on the other hand, it makes content distribution an ongoing battle for both.
Good and Bad PR: Free cider, a night at Blockbusters and congrats to Ed Sheeran
PRmoment (UK) - August 13, 2020
Good and Bad PR: Free cider, a night at Blockbusters and congrats to Ed Sheeran
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