Good weekends to all! Here's is today's Daily PR Brief - August 14, 2020
Read some of today's best PR and Comms industry news clips:
Ellen Offers Public Apology Amid Investigation (Everything PR - August 14, 2020)
No job prospects, no problem. Young PR pros launch Empath Worldwide (PR Week - August 14, 2020)
What A Series Of High-Profile Cancellations Means For The Rest Of This Year'sConferences (Forbes - August 14, 2020)
How has digital transformation reinvented marketing and PR strategy? (ITProPortal - August 14, 2020)
3 steps to start your journey as an ally in communications (Ragan - August 14, 2020)
McDonald's Re-writes Playbook for Corporate America and Crisis (PR News - August 14, 2020)
PAN CEO Phil Nardone On Making Diversity a Priority (PRovoke - August 13, 2020) [PODCAST]
When silent during crisis, businesses leave their fate in the hands of public opinion (Agility PR - August 14, 2020)
Solo superwoman: How Karen Swim runs a 7,000 person strong community of solo PR pros (Muckrack - August 14, 2020)
The overlooked parts of a successful media pitch (Axia Public Relations - August 14, 2020) [VIDEO]
Summary Section:
Ellen Offers Public Apology Amid Investigation
By Jade Minh
Everything PR - August 14, 2020
On television, she's one of the warmest, happiest, and most magnetic daytime talk show hosts; but, some staff have alleged, that, behind the scenes, Ellen DeGeneres allowed a "toxic" working environment to grow.
No job prospects, no problem. Young PR pros launch Empath Worldwide
By Diana Bradley
PR Week - August 14, 2020
In a summer of rescinded job offers and canceled study abroad programs, a group of young PR professionals are taking matters into their own hands by creating a pro bono communications firm called Empath Worldwide.
What A Series Of High-Profile Cancellations Means For The Rest Of This Year's Conferences
By Scott Schoeneberger, Managing Partner at Bluewater Technologies
Forbes - August 14, 2020
Although nobody questions whether an in-person event is the most effective way to deliver a message, virtual events provide a strong alternative.
How has digital transformation reinvented marketing and PR strategy?
By Cara Sloman
ITProPortal - August 14, 2020
Digital transformation has shown us that continuing business as usual isn't going to cut it anymore — and the same applies to marketing and public relations.
3 steps to start your journey as an ally in communications
By Kim Clark
Ragan - August 14, 2020
Language can reinforce or dismantle the status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
McDonald's Re-writes Playbook for Corporate America and Crisis
By Eric Rose and Thom Weidlich
PR News - August 14, 2020
Amid the #MeToo and Black Lives Matter movements, McDonald's is changing the rules for how corporate America handles a crisis. Earlier this week, the company sued disgraced former CEO Steve Easterbrook to recoup stock options and other compensation.
PAN CEO Phil Nardone On Making Diversity a Priority [PODCAST]
PRovoke - August 13, 2020
In this episode of the PRovoke Podcast, Phil Nardone talks about how PAN Communications accelerated its diversity plans in the weeks following June's #BlackLivesMatter protests.
When silent during crisis, businesses leave their fate in the hands of public opinion
By Richard Carufel
Agility PR - August 14, 2020
Businesses that maintain silence and avoid confronting a crisis are essentially leaving it up to the court of public opinion to choose their fate—but taking a proactive approach by filling every available communications channel with
Solo superwoman: How Karen Swim runs a 7,000 person strong community of solo PR pros
By Jessica Lawlor
Muckrack - August 14, 2020
Muck Rack sat down with Karen Swim to discuss what it means to be a Black woman in the PR industry, the work she’s doing to help support solo PR pros and what she predicts for the industry post-pandemic.
The overlooked parts of a successful media pitch [VIDEO]
By Jacob McKimm
Axia Public Relations - August 14, 2020
There are some key parts of a media pitch that are often overlooked during the pitch-creation process that can make or break it.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.