Peruse your Monday Daily PR Brief - August 17, 2020
Read some of today's best PR and Comms industry news clips:
15 Words Or Phrases That Send The Wrong Message During A Crisis (Forbes - August 17, 2020)
Why now is not the time to cut back on communications (Agility PR - August 17, 2020)
Thought Leadership, Now and After the Pandemic (O'Dwyer's - August 17, 2020)
How to manage burnout among your top performers (PR Daily - August 17, 2020)
PRNEWS Announces Inaugural Agency Elite Top 100 (PRNEWS - August 16, 2020)
Better ROI with Social Testing (Ronn Torossian - August 17, 2020)
12 tips to make sure your next radio interview is on the right wavelength (Media First (UK) - August 17, 2020)
Five tips to hold a virtual press conference (Axia Public Relations - August 17, 2020)
Shel Horowitz Public Relations & Marketing Book Recommendations (Everything PR - August 17, 2020)
Hold The PRess Reveals Findings After Most Firms Shun Calls To Disclose Diversity Data (PRovoke - August 17, 2020)
Reflections on Working During a Pandemic (CommPro (UK) - August 17, 2020)
Summary Section:
15 Words Or Phrases That Send The Wrong Message During A Crisis
By Forbes Communications Council
Forbes - August 17, 2020
Communications experts explore a few words or phrases that are likely to send the wrong message when used in advertising during this crisis.
Why now is not the time to cut back on communications
By Daniella Burgos
Agility PR - August 17, 2020
When dealing with uncertainty it is important to open the lines of communication and focus on building stronger foundations and creatively engaging with others. When evaluating your communications efforts, keep these strategies in mind.
Thought Leadership, Now and After the Pandemic
By Doug Donsky
O'Dwyer's - August 17, 2020
Everyone's just trying to hang on, but hanging on won't likely cut it in 2021 and beyond. And it has raised a question within professional services that many would just as soon avoid: How will we ever win new clients if nobody ever wants to physically meet again?
How to manage burnout among your top performers
By Michael DesRochers
PR Daily - August 17, 2020
If you're not careful, your top performers can become overwhelmed, overworked, feel under-appreciated or under-supported, and suffer in their day-to-day activities. Here are practical steps to help keep your top performers productive and engaged.
PRNEWS Announces Inaugural Agency Elite Top 100
PRNEWS - August 16, 2020
Agencies on the list represent a wide range of both industry specializations and core capabilities. They specialize in crisis communication, media relations, reputation management and public affairs to digital communications, social media, content creation and everything in between.
Better ROI with Social Testing
By Ronn Torossian
Ronn Torossian - August 17, 2020
Tests have been used for centuries to find out how much we know or to learn more about one thing or another. Social testing achieves both and can help drive better ROI for brands.
12 tips to make sure your next radio interview is on the right wavelength
By James White
Media First (UK) - August 17, 2020
According to Ofcom's latest news consumption figures, 43 per cent of adults in the UK say they consume news through the radio.
Five tips to hold a virtual press conference
By Jada Crespo
Axia Public Relations - August 17, 2020
Virtual press conferences are a great alternate way to get public relations done. Learn how to get your started.
Shel Horowitz Public Relations & Marketing Book Recommendations
Everything PR - August 17, 2020
Award-winning author Shel Horowitz – "The Transformpreneur"(sm) was gracious enough to share his thoughts on great marketing and public relations books. He's a noted and best selling-author well respected in the Public Relations industry.
Hold The PRess Reveals Findings After Most Firms Shun Calls To Disclose Diversity Data
By Diana Marszalek
PRovoke - August 17, 2020
"These agencies are most likely uncomfortable," says employee-led movement, after only 26 of 108 PR firms submitted the requested diversity data.
Reflections on Working During a Pandemic
By Laura Kane, Head of Communications for the National Association of Insurance Commissioners
CommPro (UK) - August 17, 2020
Somehow, I had in my mind this would end by the summer. By July, I realized not only would I be working remotely for a while, I was going to need to change many of the processes that I relied on in the past, because they were no longer working.
There are some key parts of a media pitch that are often overlooked during the pitch-creation process that can make or break it.
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