Hi, check out your Daily PR Brief for Tuesday - August 18, 2020
Read some of today's best PR and Comms industry news clips:
Code of PR Ethics? The Gray Area of Communicating a Point of View (Sword and the Script - August 18, 2020)
5 consumer behavior trends PR pros should know for 2021 (PR Daily - August 17, 2020)
Gen Zer's View: PR Needs to Prompt Social Conversations About Change (PR News - August 18, 2020)
Looking Back to Look Forward: CIPR State of the Profession Survey (Institute for Public Relations - August 17, 2020)
How Should You Change Your Media Relations Approach in the New Journalism Landscape? (Public Relations Society of America - August 17, 2020)
Dole Global CMO Rupen Desai (PRovoke - August 18, 2020) [PODCAST]
Client retention: 5 tactics to retain clients and grow your agency (Agility PR - August 18, 2020)
PR Masters Series Podcast, Episode #33 – Ron Culp (CommPro (UK) - August 17, 2020) [PODCAST]
U.S. Communicators' Role In Combating Coronavirus (RBB Communications - August 18, 2020)
How to Handle Clients or Executives Who Want Your Time 24/7 (Spin Sucks - August 18, 2020)
The Announcement of Kamala Harris – A Lesson in Political Communications (O'Dwyer's - August 17, 2020)
Summary Section:
Code of PR Ethics? The Gray Area of Communicating a Point of View
By Frank Strong
Sword and the Script - August 18, 2020
Do PR professionals present accurate and truthful information? A survey of 300 PR pros found 95% says "often" or "sometimes."
5 consumer behavior trends PR pros should know for 2021
By Kristin Carpenter
PR Daily - August 17, 2020
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
Gen Zer's View: PR Needs to Prompt Social Conversations About Change
By Thomas Gillespie
PR News - August 18, 2020
I am constantly reminded of the Greek myth of Sisyphus–cursed to eternally push a boulder up a hill, only to see his efforts dashed and the boulder roll back down. Keeping up with the media cycle has been a brisk challenge at the best of times and an overwhelming ordeal at the worst.
Looking Back to Look Forward: CIPR State of the Profession Survey
By Jon Gerlis
Institute for Public Relations - August 17, 2020
What does the future hold for the public relations profession? In light of the pandemic, that’s a question that is increasingly difficult to answer.
How Should You Change Your Media Relations Approach in the New Journalism Landscape?
By Lisa Arledge Powell
Public Relations Society of America - August 17, 2020
As you plan year-end communication strategies in this unprecedented year, how do you know what to change about your media relations approach when virtually everything has changed in the media landscape?
Dole Global CMO Rupen Desai [PODCAST]
By PRovoke Media
PRovoke - August 18, 2020
Rupen Desai joins the PRovoke podcast to discuss Dole's ambitious new brand promise, PR industry transformation, diversity and more.
Client retention: 5 tactics to retain clients and grow your agency
By Simki Dutta
Agility PR - August 18, 2020
In order to survive, you need to have a strong retention strategy in place that's focused on adding value to existing clients and building long-lasting relationships.
PR Masters Series Podcast, Episode #33 – Ron Culp [PODCAST]
CommPro (UK) - August 17, 2020
Today’s special guest is Ron Culp, PRAD Professional in Residence, Instructor and Professional Director, Graduate Professional Program Director – Public Relations and Advertising at DePaul.
U.S. Communicators' Role In Combating Coronavirus
By Sarah Fenaughty
RBB Communications - August 18, 2020
What is causing the U.S. to struggle where others have excelled, and what role do we, as healthcare communicators, play in combating these issues?
How to Handle Clients or Executives Who Want Your Time 24/7
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - August 18, 2020
Can communicators offer social media, community building, and crisis...and still be able to have a life, sleep, and perhaps even become a teacher?
The Announcement of Kamala Harris – A Lesson in Political Communications
By Ross M. Wallenstein
O'Dwyer's - August 17, 2020
In the midst of a global pandemic and an economic meltdown, the rollout of Harris – the first woman of color on a major party ticket – could have gone a thousand different ways.
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