Hello, Read today's Daily PR Brief - August 20, 2020
Read some of today's best PR and Comms industry news clips:
5 Key Takeaways from the 2020 State of the Press Release Webinar (Cision - August 19, 2020)
Develop A Conversational AI Road Map To Drive Your Company Forward (Forbes - August 20, 2020)
Weber Shandwick Delivers PR for US Postal Service (O'Dwyer's - August 20, 2020)
What HR pros must do to remain culturally relevant (Ragan - August 20, 2020)
Survey Reaffirms Consumers are Serious About Brands Taking Stands (PR News - August 19, 2020)
How one PR firm is committing to equality in influencer marketing (Agility PR - August 20, 2020)
Are Virtual Desksides the New Normal for PR? (BLND Public Relations - August 20, 2020)
PRovoke Names Asia-Pacific Agencies Of The Decade (PRovoke - August 20, 2020)
The single toughest job in marketing/communications: The community manager (Communications Conversations - August 20, 2020)
Google pits YouTubers against trad media in Australia (Influence - August 20, 2020)
How To Get Media Coverage When You Have No News (Crenshaw Communications - August 19, 2020)
Summary Section:
5 Key Takeaways from the 2020 State of the Press Release Webinar
By Marisa Hernandez
Cision - August 19, 2020
During the discussion we covered best practices to follow when writing your press release as well as what makes a story newsworthy.
Develop A Conversational AI Road Map To Drive Your Company Forward
By Jessica Gopalakrishnan, Senior Director of Marketing at Cognigy
Forbes - August 20, 2020
Scaling and communicating quickly and accurately with customers and employees across all channels are value propositions no company can afford to ignore.
Weber Shandwick Delivers PR for US Postal Service
By Kevin McCauley
O'Dwyer's - August 20, 2020
Weber Shandwick is handling crisis messaging for the US Postal Service, a client since 2009, as it counters attacks from president Trump and concerns over its ability to handle mail-in ballots.
What HR pros must do to remain culturally relevant
By Adam Rosenfield
Ragan - August 20, 2020
Modern human resources leaders must be bold employee advocates–and be willing to challenge the status quo in their organization.
Survey Reaffirms Consumers are Serious About Brands Taking Stands
By Nicole Schuman
PR News - August 19, 2020
58 percent said they are more likely to buy from a brand when they are “forthcoming about their values on social” and “share similar beliefs.”
How one PR firm is committing to equality in influencer marketing
By Richard Carufel
Agility PR - August 20, 2020
Like all other industries, influencer marketing needs to implement diversity and equal pay measures to create a more inclusive industry.
Are Virtual Desksides the New Normal for PR?
BLND Public Relations - August 20, 2020
Even after restrictions are lifted, virtual desksides will probably stick around. Here we explain what they are and how a PR agency can best conduct them.
PRovoke Names Asia-Pacific Agencies Of The Decade
By PRovoke Media
PRovoke - August 20, 2020
The seven will be honored at the upcoming virtual SABRE Awards Asia-Pacific on 24 September, details of which will be forthcoming soon, where the top three will be counted down to reveal PRovoke's overall Asia-Pacific Agency of the Decade.
The single toughest job in marketing/communications: The community manager
By Arik Hanson
Communications Conversations - August 20, 2020
During the last five months, few people in marketing and communications have had a tougher job than that of the community manager.
Google pits YouTubers against trad media in Australia
By Scott Guthrie
Influence - August 20, 2020
Google Australia is pitting YouTubers against traditional media in reaction to new draft news media bargaining code law.
How To Get Media Coverage When You Have No News
By Erica Schain
Crenshaw Communications - August 19, 2020
Are you short for company announcements but still want to generate media coverage? These PR tips will help you during quiet periods of news.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.