Good, safe weekends to all. Here's your Daily PR Brief - August 21, 2020
Read some of today's best PR and Comms industry news clips:
How We Did It: How to Move From Communications Firefighting to Futuring (Institute for Public Relations - August 20, 2020)
Samsung Takes Risk Hoping for High Reward (Everything PR - August 21, 2020)
Americans See Increased Media Bias (O'Dwyer's - August 20, 2020)
How student-run firms are adapting to—and learning from—COVID-19 (PR Daily - August 20, 2020)
Goodyear-Trump Debacle Offers Plenty of PR Lessons (PR News - August 21, 2020)
How to Host a Successful and Engaging Instagram Live (PR Couture (UK) - August 20, 2020)
Jo-ann Robertson, partner and CEO of Ketchum London on PR's biggest challenges coming out of lockdown (PRmoment (UK) - August 21, 2020) [PODCAST]
Women In Marketing Awards To Recognise Communications Talent (PRovoke - August 21, 2020)
How PR can help to change consumer behaviour during crisis (Agility PR - August 21, 2020)
5 ways to amplify the PR value of your guest podcast appearance (Muck Rack - August 21, 2020)
Summary Section:
How We Did It: How to Move From Communications Firefighting to Futuring
By Ray Day
Institute for Public Relations - August 20, 2020
In partnership with PR Daily, "How We Did It" is a series featuring IPR Trustees discussing a success in their public relations career. Ray Day is vice chair of Stagwell's marketing and communications agencies and the former chief communications officer at IBM and Ford.
Samsung Takes Risk Hoping for High Reward
By Jim Crickell
Everything PR - August 21, 2020
Seeing the need for other options, both Apple and Google released phones with a sub-$400 price point. Their biggest competitor, Samsung, is going in the other direction.
Americans See Increased Media Bias
By Jon Gingerich
O'Dwyer's - August 20, 2020
Americans' confidence in the news media has been waning for years, but an increasing number have lost trust in the media's ability to inform viewers with objective reporting and feel the press is now actively driving the country's current partisan divide.
How student-run firms are adapting to—and learning from—COVID-19
By Rachel Kimmel
PR Daily - August 20, 2020
PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
Goodyear-Trump Debacle Offers Plenty of PR Lessons
By Nicole Schuman
PR News - August 21, 2020
Trump’s response to Goodyear causes several issues for many stakeholders connected with the company, industry and electorate.
How to Host a Successful and Engaging Instagram Live
By Ilona Selina, Founder of Route Marketing
PR Couture (UK) - August 20, 2020
Instagram Live offers a fun, engaging, and free way to connect with followers and increase brand awareness - read these five tips to ensure yours is a success.
Jo-ann Robertson, partner and CEO of Ketchum London on PR's biggest challenges coming out of lockdown [PODCAST]
PRmoment (UK) - August 21, 2020
Jo-ann Robertson, partner and CEO of Ketchum London joins the PRmoment Podcast as part of our PR Reset series
Women In Marketing Awards To Recognise Communications Talent
PRovoke - August 21, 2020
The annual awards scheme for the global marketing industry is introducing the PR Communicator of the Year category for the first time.
How PR can help to change consumer behaviour during crisis
By Mimi Brown, Head of the Entrepreneurs & Business,The PHA Group (UK)
Agility PR - August 21, 2020
When the coronavirus pandemic swept the globe, no one could have anticipated the devastation it would cause. In the face of prolonged economic disruption, businesses have had to remain resilient and show agility to adapt
5 ways to amplify the PR value of your guest podcast appearance
By Jane Tabachnick
Muck Rack - August 21, 2020
There are a lot of opportunities to get PR mileage out of being a guest on a podcast.
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