Hello, please enjoy your Monday Daily PR Brief - August 24, 2020
Read some of today's best PR and Comms industry news clips:
15 Ways Agencies Can Encourage Diversity In The Industry (Forbes Agency Council - August 21, 2020)
Can Ellen DeGeneres save herself by finally talking to fans? (The Mercury News - August 24, 2020)
Facebook CMO Steps Down (O'Dwyer's - August 21, 2020)
5 storytelling lessons from Beyoncé's "Black is King" (PR Daily - August 24, 2020)
PRNEWS GRADES: Back-to-School Edition (PR News - August 21, 2020)
How the Hell Does This Trader Joe's Story Land in The Wall Street Journal? (Ishmael's Corner - The Hoffman Agency - August 24, 2020)
This month in bad PR pitches: August 2020 (Muckrack - August 24, 2020)
Jargon sees spokesperson waste opportunity to promote environment scheme (Media First (UK) - August 25, 2020)
BCW Leads 2020 Asia-Pacific SABRE Awards Finalists (PRovoke - August 24, 2020)
Trump Bashes Goodyear Over Dress Code (Everything PR - August 24, 2020)
Can anybody hear me? Tips for gaining media attention amidst a pandemic, economic crisis, and national election. (Agility PR - August 24, 2020)
Summary Section:
15 Ways Agencies Can Encourage Diversity In The Industry
Forbes Agency Council - August 21, 2020
Agencies that have a diverse workforce have a better opportunity to connect to individuals of different backgrounds. Leaders should take the initiative to promote more diversity within the industry, for both the social and economic gain of the field.
Can Ellen DeGeneres save herself by finally talking to fans?
By Martha Ross
The Mercury News - August 24, 2020
‘Tardy and half-hearted apologies can be even more harmful than silence,’ a P.R. expert says about DeGeneres’s unconvincing attempts thus far at damage control.
Facebook CMO Steps Down
By Jon Gingerich
O'Dwyer's - August 21, 2020
Facebook global chief marketing officer Antonio Lucio announced today that he plans to depart from the social media giant. His departure becomes effective Sept. 18.
5 storytelling lessons from Beyoncé's "Black is King"
By Wesleigh Mowry
PR Daily - August 24, 2020
The music icon released a visual album on Disney+ that has some important takeaways for PR pros and communicators looking to engage in the digital age.
PRNEWS GRADES: Back-to-School Edition
By Nicole Schuman
PR News - August 21, 2020
We have compiled a weekly assessment, with staff members providing their choices of the most notable, good or bad. This week, we placed a special focus on Back-to-School messaging.
How the Hell Does This Trader Joe's Story Land in The Wall Street Journal?
By Lou Hoffman, CEO of the Hoffman Agency
Ishmael's Corner - The Hoffman Agency - August 24, 2020
Trader Joe’s isn’t even traded as a public company. Yet, the Wall Street Journal writes a feature story on the company. Why?
This month in bad PR pitches: August 2020
By Jessica Lawlor
Muckrack - August 24, 2020
Here are some of the more cringeworthy tweets from journalists about the PR pitches landing in their inboxes lately.
Jargon sees spokesperson waste opportunity to promote environment scheme
By James White
Media First (UK) - August 25, 2020
If you heard a media spokesperson talk about ‘being synonymous with circularity’, would you know what they were talking about?
BCW Leads 2020 Asia-Pacific SABRE Awards Finalists
By PRovoke Media
PRovoke - August 24, 2020
BCW and its clients have received more nominations for the 2020 Asia-Pacific SABRE Awards than any other firm, with 26 finalists in the Gold and Diamond categories, which recognize the best public relations campaigns of the past 18 months.
Trump Bashes Goodyear Over Dress Code
By Ronn Torossian
Everything PR - August 24, 2020
The US-based tire company got on Trump's bad side after stories circulated, claiming that the company's official dress code allowed staff to wear clothing supporting social issues such as Black Lives Matter but disallowed political speech such as MAGA hats.
Can anybody hear me? Tips for gaining media attention amidst a pandemic, economic crisis, and national election.
By Michelle Noteboom
Agility PR - August 24, 2020
Whether you are wanting to share the news of a prestigious new client, an innovative new offering, or a successful implementation, it's never a simple task to get the attention of the right media outlets on your preferred timeline.
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