Greetings, read your Wednesday Daily PR Brief - September 9, 2020
Read some of today's best PR and Comms industry news clips:
12 Tips To Help Agencies Survive Summer Slowdowns (Forbes - September 9, 2020)
BioPharma CEOs Pledge to Put Science Over Trump (O'Dwyer's - September 9, 2020)
Why a rapid-response website is essential in a crisis (PR Daily - September 9, 2020)
Three Tips to Help Navigate Difficult PR Conversations (PRNEWS - September 9, 2020)
Hacking PR: Public Relations Campaign Growth Hacks (5W Public Relations - September 8, 2020)
7 digital metrics for measuring the impact of earned media (Agility PR - September 9, 2020)
Figuring Out The Hidden Psychology of Social Networks (Culpwrit - September 9, 2020)
PR Measurement in the Age of 'Digital First' (Influence (UK) - September 9, 2020)
6 ways to gain media coverage when you don't have any news (Media First (UK) - September 9, 2020)
Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys (Sword and the Script - September 8, 2020)
McDonald's Continues Fight with Former CEO (Everything PR - September 8, 2020)
Summary Section:
12 Tips To Help Agencies Survive Summer Slowdowns
By Forbes Agency Council
Forbes - September 9, 2020
Surviving the usual "summer slowdown" most agencies experience can be difficult, but if they plan correctly, they can survive and even come through more profitable at the end of the slower months.
BioPharma CEOs Pledge to Put Science Over Trump
By Kevin McCauley
O'Dwyer's - September 9, 2020
The CEOs of top biopharma companies issued an extraordinary PR statement today to counter president Trump’s politicization of the COVID-19 pandemic crisis by rushing a COVID-19 vaccine to market.
Why a rapid-response website is essential in a crisis
By Jonathan CarpenterSept. 9, 2020
PR Daily - September 9, 2020
A dedicated microsite can offer timely updates as you manage a relentless news cycle. In the late hours of March 2, 2020, Nashville was hit by a tornado that left more people without power than any other storm in the city’s recorded history. It was not only the biggest challenge the Nashville Electric Service (NES) […]
Three Tips to Help Navigate Difficult PR Conversations
By Kellie Murphy
PRNEWS - September 9, 2020
Sugar-coating, vacillating and being vague will kick the can down the street. Rip the Band-Aid off and be clear the first time.
Hacking PR: Public Relations Campaign Growth Hacks
5W Public Relations - September 8, 2020
These tactics can really drive results and make a business’s PR campaign be extremely successful, and by following them, can lead to a lot of growth for a business.
7 digital metrics for measuring the impact of earned media
By Michele Frost
Agility PR - September 9, 2020
How likely are you to ask a roomful of your company's top sales professionals, "Are we making your life easier? Do we help you close business?" If you'd hesitate to ask, the old adage "Don't ask a question you already know the answer to" may have sprung to mind.
Figuring Out The Hidden Psychology of Social Networks
Culpwrit - September 9, 2020
I don't write a lot of book reviews, but I couldn't resist doing this one for friend Joe Federer's important analysis of social networks.
PR Measurement in the Age of 'Digital First'
By Bogdan Marinescu, MD and founder, Digital Trails
Influence (UK) - September 9, 2020
How do you measure the results of a PR campaign? This is an age-old question PR professionals and agencies have been debating over for the last few decades.
6 ways to gain media coverage when you don't have any news
By James White
Media First (UK) - September 9, 2020
Sometimes there are plenty of things for your organisation to shout about and use to try to gain crucial media coverage. But what happens when you don't have any new products, services or major announcements to discuss?
Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys
By Frank Strong
Sword and the Script - September 8, 2020
Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus.
McDonald's Continues Fight with Former CEO
By Ronn Torossian, CEO of 5WPR
Everything PR - September 8, 2020
The legal fight between fast-food giant McDonald's and its former CEO continues to be acrimonious. This could have Public Relations ramifications for both the brand and the embattled ex-boss.
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