Good Monday, attached is your Daily PR Brief - September 14, 2020
Read some of today's best PR and Comms industry news clips:
3 crisis PR lessons from a #CoronaBride (PR Daily - September 14, 2020)
PRovoke Study: Business Outlook Improves For Global PR Industry (PRovoke - September 14, 2020)
What the new normal looks like in PR and how to make ‘hybrid’ working succeed (PRmoment (UK) - September 11, 2020)
Must-Read Public Relations & Marketing Books (Everything PR - September 14, 2020)
Reporters don't hate you: Insights on building healthy relationships (Agility PR - September 14, 2020)
What is a headline, and how do you make it effective? (Axia Public Relations - September 11, 2020)
PR Lessons To Never Forget (CommPro - September 12, 2020)
3 Tips For A Killer Media Tour (Crenshaw Communications - September 11, 2020)
13 more bridging phrases and how to use this key media training technique well (Media First (UK) - September 14, 2020)
What is a headline, and how do you make it effective? (Axia Public Relations - September 11, 2020)
Summary Section:
3 crisis PR lessons from a #CoronaBride
By Lisa Glover
PR Daily - September 14, 2020
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
PRovoke Study: Business Outlook Improves For Global PR Industry
By Arun Sudhaman
PRovoke - September 14, 2020
The third wave of PRovoke's Covid-19 study reveals a significantly improved outlook for agencies and in-house departments, with client budgets demonstrating signs of a rebound.
What the new normal looks like in PR and how to make ‘hybrid’ working succeed
By Daney Parker
PRmoment (UK) - September 11, 2020
Agency heads discuss how companies are evolving, from having a more flexible workforce with many still working from home, to new ways of creating work that stands out in a changing media landscape.
Must-Read Public Relations & Marketing Books
By Jade Minh
Everything PR - September 14, 2020
We asked some public relations and marketing pros, “What are some inspiring books on marketing or public relations? Classics?”
Reporters don't hate you: Insights on building healthy relationships
By Ed Barks
Agility PR - September 14, 2020
Some news sources operate under the mistaken assumption that reporters detest them. That’s not necessarily so unless past transactions have led to heightened tensions.
What is a headline, and how do you make it effective?
By Alexandra Sharp
Axia Public Relations - September 11, 2020
A great headline is one of the key ingredients of a great story. Make your earned media shine with info and tips for a headline that stands out.
PR Lessons To Never Forget
By Arthur Solomon
CommPro - September 12, 2020
The year 2020 has produced many PR lessons that practitioners should remember.
3 Tips For A Killer Media Tour
By Ilana Weinberger
Crenshaw Communications - September 11, 2020
Why are media tours important to PR? How can you ensure a successful media tour?
13 more bridging phrases and how to use this key media training technique well
By James White
Media First (UK) - September 14, 2020
We’ve highlighted several media interviews recently where spokespeople have tried to manage difficult questions by answering something completely different. And we have shown how we are increasingly seeing that journalists are prepared to call this approach out and embarrass evasive interviewees.
What is a headline, and how do you make it effective?
By Alexandra Sharp
Axia Public Relations - September 11, 2020
An great headline is one of the key ingredients of a great story. Make your earned media shine with info and tips for a headline that stands out.
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