Greetings, your Monday Daily PR Brief is attached - September 28, 2020
Read some of today's best PR and Comms industry news clips:
5 PR lessons from 'Tenet' (PR Daily - September 28, 2020)
How to Create Virtual Events People Want to Attend (Spin Sucks - September 28, 2020)
PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech (PRNEWS - September 25, 2020)
The Navy Paid a Marketing Firm $2 Million for Its Esports PR Disaster (VICE - September 28, 2020)
How to Handle Cancel Culture (PR Couture (UK) - September 24, 2020)
16 Ways Your Agency Can Learn More About New Clients' Audiences (Forbes - September 28, 2020)
How authenticity helped this businesswoman turn a sickening act into something positive (Media First (UK) - September 28, 2020)
Asian Women At The Top: Four PR Network Leaders On How Change Happens (PRovoke - September 28, 2020)
Health Agency Spokesman Steps Away in the Wake of Rant (Everything PR - September 26, 2020)
What we learned from the Facebook ad boycott: Like it or not, boycotts are here to stay! (Agility PR - September 28, 2020)
James Kelliher, Chief Executive Officer at Whiteoaks International on the PRmoment Podcast (PRmoment (UK) - September 28, 2020)
Summary Section:
5 PR lessons from 'Tenet'
By Beki Winchel
PR Daily - September 28, 2020
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
How to Create Virtual Events People Want to Attend
By Paul Soseman
Spin Sucks - September 28, 2020
These tips will help you create and manage virtual events that aren't just a sad substitute for in-person events but effective and valuable.
PR Pros Eye Surveys About Online Shopping, Racism, Trust in Tech
By Seth Arenstein
PRNEWS - September 25, 2020
If a major company were to battle racism, 51% said they would have a more favorable opinion of it. Just nine said they would have a less favorable opinion.
The Navy Paid a Marketing Firm $2 Million for Its Esports PR Disaster
By Matthew Gault
VICE - September 28, 2020
New documents reveal the broad goals of the U.S. Navy’s esports disaster, as well as some of the money it’s spent.
How to Handle Cancel Culture
By Alex Perry, Perry Rose Media
PR Couture (UK) - September 24, 2020
From social justice movements to the recent wildfire crisis, we continue to see our roles and responsibility as publicists evolving.
16 Ways Your Agency Can Learn More About New Clients' Audiences
By Forbes Agency Council
Forbes - September 28, 2020
When getting a new client, agencies need to understand the ins and outs of that business, from its core values to its team members and processes to its service offering and target audience.
How authenticity helped this businesswoman turn a sickening act into something positive
By James White
Media First (UK) - September 28, 2020
When Maggie Ogunbanwo's family home and business was the target of a hate crime, growing her profile couldn’t have been further from her mind.
Asian Women At The Top: Four PR Network Leaders On How Change Happens
By David Blecken
PRovoke - September 28, 2020
Four large Asia-Pacific PR agency networks are now headed by women with roots in the region. For this to become standard requires introspection and action at all levels.
Health Agency Spokesman Steps Away in the Wake of Rant
By Jade Minh
Everything PR - September 26, 2020
This week we have yet another lesson of how “speaking one’s mind” on social media can hamper or sideline a career, especially in public relations.
What we learned from the Facebook ad boycott: Like it or not, boycotts are here to stay!
By Nicole Weltman
Agility PR - September 28, 2020
Social media boycotts are the new frontier for PR firms, and Facebook is the poster child.
James Kelliher, Chief Executive Officer at Whiteoaks International on the PRmoment Podcast
By Ben Smith
PRmoment (UK) - September 28, 2020
This week on the PRmoment Podcast I’m talking to James Kelliher, chief executive officer at Whiteoaks International.
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