Peruse Thursday's Daily PR Brief - October 1, 2020
Read some of today's best PR and Comms industry news clips:
What College Didn't Teach Me About the Public Relations Industry (Amendola Communications - September 30, 2020)
Looking To The Leaders Of Today To Inspire The Leaders Of Tomorrow (Forbes Communications Council - September 30, 2020)
Michael Caputo's $300 Million Coronavirus Public Relations Blitz Falls Apart (The Daily Beast - September 30, 2020)
COVID-19 Has Upended Agencies’ Business Models (O'Dwyer's - October 1, 2020)
Brands can no longer be neutral (PR Daily - October 1, 2020)
How to create (really) actionable content your readers will love (Agility PR - October 1, 2020)
The Secret Behind Lego's Great Social Content is Basic (PRNEWS - September 30, 2020)
Whether Providing Information on COVID-19 or Voter Registration, Public Service Is Part of PR (PRSay - October 1, 2020)
General Mills Reviews PR Agency Roster (PRovoke - October 1, 2020)
How to set up effective media alerts: 3 PR pros share their strategies (Muck Rack Blog - October 1, 2020)
Summary Section:
What College Didn't Teach Me About the Public Relations Industry
By Maggie Noteboom
Amendola Communications - September 30, 2020
A college education provides a good foundation. But there's nothing like working in the public relations industry to learn your craft a recent grad says.
Looking To The Leaders Of Today To Inspire The Leaders Of Tomorrow
By Div Manickam
Forbes Communications Council - September 30, 2020
As part of a mentorship program, I had a few folks ask a million-dollar question: "How do you trust your leader?" What gives someone the confidence to take that leap of faith? I set out to find some answers.
Michael Caputo's $300 Million Coronavirus Public Relations Blitz Falls Apart
By Patricia Kelly Yeo
The Daily Beast - September 30, 2020
From the list of 30-odd celebrities HHS hoped would participate, only three agreed. And an inexperienced 22-year-old staffer has reportedly taken the lead.
COVID-19 Has Upended Agencies’ Business Models
By Jon Gingerich
O'Dwyer's - October 1, 2020
The COVID-19 pandemic has taken a heavy financial toll on companies and has dramatically altered the operations and business models of those that remain.
Brands can no longer be neutral
By Diane Schwartz
PR Daily - October 1, 2020
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
How to create (really) actionable content your readers will love
By Max Benz
Agility PR - October 1, 2020
Actionable content engages your audience and promotes your message, research, or marketing collateral through appropriate channels. It elicits a response from the readers, and more importantly, it compels them to take action.
The Secret Behind Lego's Great Social Content is Basic
By Seth Arenstein
PRNEWS - September 30, 2020
One of the strengths of Lego Group's social studios head, James Gregson's presentation were his slides. They were cleverly designed and, no surprise, loaded with graphics executed in Lego blocks.
Whether Providing Information on COVID-19 or Voter Registration, Public Service Is Part of PR
By John Paluszek
PRSay - October 1, 2020
A profession has a responsibility to engage in public service — especially in times of crisis. This year surely meets that criterion: a raging pandemic, a shattered economy, a divided national polity. The year 2020 has rightly been called an annus miserabilis, Latin for "a miserable year."
General Mills Reviews PR Agency Roster
By Diana Marszalek
PRovoke - October 1, 2020
General Mills is looking at refreshing its PR agency roster in a multi-brief pitch that includes corporate communications.
How to set up effective media alerts: 3 PR pros share their strategies
By Jessica Lawlor
Muck Rack Blog - October 1, 2020
We checked in with three PR pros to learn how they set up effective Alerts, how monitoring alerts differ from campaign to campaign, and ask for their tips on using Alerts to get uniquely accurate results.
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