Greetings, peruse Friday's Daily PR Brief - October 16, 2020

Read some of today's best PR and Comms industry news clips:
Lifting the Veil on PR Agency Salaries and Profits (O'Dwyer's - October 15, 2020)
Tesla's decision to scrap its PR department could create a PR nightmare (TechCrunch - October 15, 2020)
Epic vs. Apple is losing PR steam | Opinion (GamesIndustry.biz (UK) - October 16, 2020)
PRNEWS Talks to Sean Tuffnell, Director of Comms at Susan G. Komen, About Breast Cancer Awareness (PRNEWS - October 15, 2020) [VIDEO]
Podcast: Corporate Comms & Leadership In The Pandemic Era (PRovoke - October 16, 2020)
Take 5 Live with Traci Mazurek (Cision Media Research - October 15, 2020)
Corporate Comms & Leadership In The Pandemic Era (PRovoke - October 16, 2020) [PODCAST]
Email Is Still Vital (Everything PR - October 15, 2020)
6 ways to measure the results of a PR campaign (Agility PR - October 16, 2020)
Getting Antsy At Home? 6 Ways To Stay Motivated (Crenshaw Communications - October 15, 2020)
PR Daily's Media Relations Awards Winners (Ragan - October 15, 2020)
The COVID effect: The number of PR freelancers increased by 23% from 2019-2020, according to IPSE report (PRmoment (UK) - October 15, 2020)
Summary Section:
Lifting the Veil on PR Agency Salaries and Profits
By Fred Bateman
O'Dwyer's - October 15, 2020
While I've developed my own strong opinions on how to scale a PR agency (hint: there are many paths to success, not just one), there is one unifying factor without which none of these firms would ever get off the ground—the people who staff them.
Tesla's decision to scrap its PR department could create a PR nightmare
By Ayelet Noff
TechCrunch - October 15, 2020
This decision will affect the engineers and developers, marketing teams and all employees who put their all into the technology and company image, only to have it eventually misrepresented in the media.
Epic vs. Apple is losing PR steam | Opinion
By Rob Fahey
GamesIndustry.biz (UK) - October 16, 2020
Sensible rulings in Epic's legal dispute with Apple have pared the case back to its core question -- and shown just how disruptive Epic's demand really is.
PRNEWS Talks to Sean Tuffnell, Director of Comms at Susan G. Komen, About Breast Cancer Awareness [VIDEO]
By Nicole Schuman
PRNEWS - October 15, 2020
This week PRNEWS Live welcomed Sean Tuffnell, director of communications at Susan G. Komen. We discussed the evolving and important messaging surrounding National Breast Cancer Awareness Month.
Podcast: Corporate Comms & Leadership In The Pandemic Era
By PRovoke Media
PRovoke - October 16, 2020
Alva CEO Alberto Lopez Valenzuela joins the PRovoke podcast to look at the communications challenges of Covid-19 for business leaders.
Take 5 Live with Traci Mazurek
By Sarah Parker
Cision Media Research - October 15, 2020
In our latest episode of Take 5 Live we sit down with Traci Mazurek of INK Communications to discuss the intersection of social media and PR.
Corporate Comms & Leadership In The Pandemic Era [PODCAST]
By PRovoke Media
PRovoke - October 16, 2020
Alva CEO Alberto Lopez Valenzuela joins the PRovoke podcast to look at the communications challenges of Covid-19 for business leaders.
Email Is Still Vital
By JamesD
Everything PR - October 15, 2020
What’s changed is how CMOs need to maximize their communications in social media, including their emails, to achieve success.
6 ways to measure the results of a PR campaign
By Larry Alton
Agility PR - October 16, 2020
PR is a tricky field. Hypothetically, PR campaigns are great ways to improve the public image and recognizability of your brand, but how can you tell whether they’re working?
Getting Antsy At Home? 6 Ways To Stay Motivated
By Colleen O'Connor
Crenshaw Communications - October 15, 2020
Are you struggling to stay motivated while working from home? Check out these tips for PR pros to avoid burnout.
PR Daily's Media Relations Awards Winners
Ragan - October 15, 2020
On Thursday, Oct. 15, 2020, Ragan and PR Daily honored all of the finalists from the Media Relations Awards during a virtual gala.
The COVID effect: The number of PR freelancers increased by 23% from 2019-2020, according to IPSE report
By Daney Parker
PRmoment (UK) - October 15, 2020
Has the pandemic been a good or bad time for freelancers? Well, there is good news and bad news, with the good news being that the PR sector seems to be faring better than many others.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.