Good new week. Read today's Daily PR Brief - October 19, 2020
Read some of today's best PR and Comms industry news clips:
The Mental Health Crisis: What Agency Leaders Can Do To Support Employees (Forbes Agency Council - October 19, 2020)
IPR Welcomes Four New Trustees (Institute for Public Relations - October 16, 2020)
AMA: How to Set Goals and Track PR Metrics (Spin Sucks - October 16, 2020)
Do's and don'ts to avoid having your pitch mocked on Twitter (Agility PR - October 19, 2020)
Using Tech Tools for Maximum PR Coverage (Crenshaw Communications - October 15, 2020)
WATCH: Shift Strategy, Not Messaging, During Monolithic News Cycles | March Communications Tech PR Firm (March Communications - October 16, 2020) [VIDEO]
Mark Cuban shares PR tips on Muck Rack CEO's new podcast (Muck Rack Blog - October 16, 2020) [VIDEO]
SEO And PR Intersection (Everything PR - October 19, 2020)
How Corporate Affairs Became Fashionable Again (PRovoke - October 19, 2020)
Spokesperson shows how to produce a powerful message (Media First (UK) - October 19, 2020)
Summary Section:
The Mental Health Crisis: What Agency Leaders Can Do To Support Employees
By Drew McLellan, CEO of Agency Management Institute
Forbes Agency Council - October 19, 2020
To be clear, I'm not saying it's your job as a leader to take responsibility for your employees' mental health. However, it is your job to make sure they're set up for success in their roles.
IPR Welcomes Four New Trustees
Institute for Public Relations - October 16, 2020
The Institute for Public Relations is thrilled to announce the addition of four new Trustees to its Board.
AMA: How to Set Goals and Track PR Metrics
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 16, 2020
In this week's AMA, Megan Hayes asks Gini Dietrich how to set measurable goals and track PR metrics in the modern world of digital communications.
Do's and don'ts to avoid having your pitch mocked on Twitter
By Je'Coven Norwood
Agility PR - October 19, 2020
Unless you've been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter.
Using Tech Tools for Maximum PR Coverage
By Adam Brett
Crenshaw Communications - October 15, 2020
Most PR agencies perform the same daily tasks - media outreach, coverage tracking, and competitive monitoring. Check out tools PR pros should be using to impress their clients!
WATCH: Shift Strategy, Not Messaging, During Monolithic News Cycles | March Communications Tech PR Firm [VIDEO]
By Hailey Melamut
March Communications - October 16, 2020
As we continue to navigate the global pandemic and come up against a historic election in the US, tech comms and PR pros – in-house and on the agency side – can’t rest on a sense of normality.
Mark Cuban shares PR tips on Muck Rack CEO's new podcast [VIDEO]
By Justin Joffe
Muck Rack Blog - October 16, 2020
In the first episode of “Venture Voice” in 11 years, Muck Rack's CEO Greg Galant interviewed entrepreneur, investor and Muck Rack customer Mark Cuban.
SEO And PR Intersection
By Jim Crickell
Everything PR - October 19, 2020
When businesses start considering that the search engine results pages are going to be their introduction to many of their future customers, partners, and clients, it's time to start looking at SEO as an essential piece of a good PR strategy.
How Corporate Affairs Became Fashionable Again
By Arun Sudhaman
PRovoke - October 19, 2020
The primacy of corporate communication in 2020 leaves much to ponder for agencies that prioritised consumer marketing baubles and budgets.
Spokesperson shows how to produce a powerful message
By Adam Fisher
Media First (UK) - October 19, 2020
"Say it. Mean it. Put it down in legislation." This was the key message in a media interview that grabbed our attention last week.
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