Peruse your Daily PR Brief for Wednesday - October 21, 2020
Read some of today's best PR and Comms industry news clips:
3 crisis lessons from a #CoronaBride (Ragan - October 21, 2020)
Five Tips To Use Affiliate Programs For PR Success (Forbes Communications Council - October 21, 2020)
Measuring PR ROI: Google Analytics Tips for PR Pros (O'Dwyer's - October 20, 2020)
On Twitter, ExxonMobil Blasts the Presidential Call That 'Never Happened' (PRNEWS - October 20, 2020)
How to make content that keeps audiences hooked throughout the pandemic (PRmoment (UK) - October 21, 2020)
Learning from the COVID-19 pandemic with Kristen Majdanics | On Top of PR (Axia Public Relations - October 20, 2020) [PODCAST]
PRovokeGlobal: Communicators Must Be A Conduit To Truth (PRovoke - October 20, 2020)
The Gap, Chevy Volt & SlimFast: Fading Consumer Brands Who Need Better PR (CommPro - October 20, 2020)
Overcoming 4 strategic challenges PR pros have faced in 2020 (Agility PR - October 21, 2020)
How storytelling builds trusted relationships (PR Daily - October 21, 2020)
Summary Section:
3 crisis lessons from a #CoronaBride
By Lisa Glover
Ragan - October 21, 2020
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Five Tips To Use Affiliate Programs For PR Success
By Kristen Wessel, Senior Director of PR & Operations at ChicExecs
Forbes Communications Council - October 21, 2020
Remember, editors receive dozens of product pitches every day. Make it easier to secure a coveted spot in their outlet by including an affiliate link.
Measuring PR ROI: Google Analytics Tips for PR Pros
By Ashley Glenn
O'Dwyer's - October 20, 2020
Clients are looking to us to connect the dots with tangible metrics, so how can we become more effective at measuring and communicating ROI? The answer: Google Analytics.
On Twitter, ExxonMobil Blasts the Presidential Call That 'Never Happened'
By Seth Arenstein
PRNEWS - October 20, 2020
It's a constant struggle for PR pros: Do we react to something in the news, or on social or remain silent? If we react, how quickly and what should we say? Where should we respond?
How to make content that keeps audiences hooked throughout the pandemic
By Michael Boccacino, Birector of Content Partnerships at TheSoul Publishing
PRmoment (UK) - October 21, 2020
Attracting a larger audience is noteworthy, but turning casual viewers into subscribers is an opportunity no creator can afford to miss.
Learning from the COVID-19 pandemic with Kristen Majdanics | On Top of PR [PODCAST]
By On Top of PR
Axia Public Relations - October 20, 2020
Learn what Firehouse Subs did to prepare for the COVID-19 pandemic and what they’re doing now to communicate effectively with consumers.
PRovokeGlobal: Communicators Must Be A Conduit To Truth
By Maja Pawinska Sims
PRovoke - October 20, 2020
Edelman, PayPal and CVS Health discussed how brand communicators have a new mandate for action in 2020's “confluence of crises”.
The Gap, Chevy Volt & SlimFast: Fading Consumer Brands Who Need Better PR
By Ronn Torossian, CEO of 5WPR
CommPro - October 20, 2020
Targeted and effective consumer PR could help at least some of these brands turn their fortunes around.
Overcoming 4 strategic challenges PR pros have faced in 2020
By Brett Clawson
Agility PR - October 21, 2020
Between your normal duties and crisis communications, you've encountered some unique challenges. Here are some of the most common ones—and tips to help combat them.
How storytelling builds trusted relationships
By Margery Kraus
PR Daily - October 21, 2020
Margery Kraus, founder and CEO for APCO Worldwide, shares how telling her personal story of leadership inspired by motherhood opened new doors—and offered “authentic vulnerability.”
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