Have a good, safe weekend. Attached is our Daily PR Brief - October 23, 2020
Read some of today's best PR and Comms industry news clips:
The Perfect Elevator Pitch Formula You Need to Know (Marx Communications - October 23, 2020)
AppleTV+ Makes Questionable PR Choice With 'Great Pumpkin' Snatch (PRNEWS - October 22, 2020)
How To Think Like A Journalist (Forbes - October 23, 2020)
4 changes in advertising that communicators should know (Ragan - October 23, 2020)
Do you insist on a PR budget before a pitch? (PRmoment - October 22, 2020)
PRovokeGlobal: Purpose-Driven Work Puts Humanity First & Brand Benefits Follow (PRovoke - October 23, 2020)
"What Helps People Helps Business" (Everything PR - October 22, 2020)
8 tactical ways to use email campaigns for PR (Agility PR - October 23, 2020)
Supporting continued learning and development (Influence (UK) - October 22, 2020)
The News May Be Recycling Much of its Content; Implications for PR and Content Marketing (Sword and the Script - October 22, 2020)
5 lessons from The Preakness' virtual press event (PR Daily - October 22, 2020)
Summary Section:
The Perfect Elevator Pitch Formula You Need to Know
By Wendy Marx, President of Marx Communications
Marx Communications - October 23, 2020
Learn how to craft an elevator pitch that grabs attention and gets the results you want -- and check out elevator pitch examples that you can imitate.
AppleTV+ Makes Questionable PR Choice With 'Great Pumpkin' Snatch
By Sophie Maerowitz
PRNEWS - October 22, 2020
For many this holiday season, it is not, in fact, the Great Pumpkin, Charlie Brown. “Peanuts” fans nationwide were dismayed to find out that the fall favorite will run exclusively on AppleTV+, Apple’s paid streaming service.
How To Think Like A Journalist
By Jeff Bradford, President of The Bradford Group
Forbes - October 23, 2020
Thinking like a journalist helps public relations professionals provide journalists with the kind of information they need, which is likely to lead to a news story.
4 changes in advertising that communicators should know
By Kat Wawner
Ragan - October 23, 2020
With COVID-19 disruption, an election year and a growing desire for privacy and security on the side of consumers, here’s what PR pros should consider about the changing marketing landscape.
Do you insist on a PR budget before a pitch?
By Daney Parker
PRmoment - October 22, 2020
As Covid-19 changes so much about our world, one thing remains constant: the debate about whether clients should clearly declare their budgets to agencies.
PRovokeGlobal: Purpose-Driven Work Puts Humanity First & Brand Benefits Follow
By David Blecken
PRovoke - October 23, 2020
RB Health and Avian WE talked through the Benega Swasth India hygiene and health campaign, and how Dettol has won over sceptics.
"What Helps People Helps Business"
By Jade Minh
Everything PR - October 22, 2020
That quote by the late and legendary Leo Burnett, founder of the global ad agency bearing his name, says it all for marketers planning their post-pandemic strategy.
8 tactical ways to use email campaigns for PR
By Kevin George
Agility PR - October 23, 2020
If public relations is directly proportional to brand awareness, email marketing also influences the reach of your brand. In other words, PR and email marketing can work in a symbiotic relationship and empowers the brand—if done right.
Supporting continued learning and development
By Gemma Storey
Influence (UK) - October 22, 2020
Workplace training has been evolving over recent years from handbooks and powerpoints to bespoke learning systems designed to fit multiple learning styles. The new ways of learning really help people stay engaged in, and absorb the information, that businesses need them to know.
The News May Be Recycling Much of its Content; Implications for PR and Content Marketing
By Frank Strong
Sword and the Script - October 22, 2020
Survey data shows media relations keeps getting harder, but now there's a new analysis of content being published that offers a glimpse as to why.
5 lessons from The Preakness' virtual press event
By Ted Kitterman
PR Daily - October 22, 2020
When you can't hold a presser or traditional media event because of public health concerns, you have to get creative. That was certainly the case for the team tasked with promoting this year's running of The Preakness, a thoroughbred horse race that's been captivating audiences since Ulysses S. Grant was in the White House.
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