Good Monday, enjoy today's Daily PR Brief - October 26, 2020
Read some of today's best PR and Comms industry news clips:
The Home Office Deduction After COVID-19 (O'Dwyer's - October 23, 2020)
How the PR industry can—and must—do more on DE&I (PR Daily - October 26, 2020)
AMA: When Do You Say No to a Prospective Client? (Spin Sucks - October 23, 2020)
Five Reasons Why B2B PR Works (Crenshaw Communications - October 23, 2020)
Could you handle an interview with this hard-hitting journalist? (Media First (UK) - October 26, 2020)
Future Of Offices For PR Firms (Everything PR - October 26, 2020)
4 ways to help your PR team work better from home (Agility PR - October 26, 2020)
Jeffrey Toobin Responds to New Yorker Suspension (CommPro - October 24, 2020)
The Marcus Rashford Guide To Public Affairs (Influence (UK) - October 26, 2020)
Why it's easier to get broadcast coverage during a pandemic (Muck Rack Blog - October 26, 2020)
Summary Section:
The Home Office Deduction After COVID-19
By Richard Goldstein
O'Dwyer's - October 23, 2020
So, where did everyone go? They're working from home. This includes the partners who are considered self-employed. The question then is who can deduct home office expenses?
How the PR industry can—and must—do more on DE&I
By Garland Stansell, PRSA National Chair and CCO for Children’s of Alabama
PR Daily - October 26, 2020
PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.
AMA: When Do You Say No to a Prospective Client?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 23, 2020
On this week's AMA, Katie Robbert asks, 'As a small business, when do you say no, where do you draw the line? When is saying “no” not a scary thing?'
Five Reasons Why B2B PR Works
By Dorothy Crenshaw
Crenshaw Communications - October 23, 2020
B2B public relations is more fun than many PR agencies think. And as a bonus, a typical B2B PR budget works harder than a consumer product one.
Could you handle an interview with this hard-hitting journalist?
By Adam Fisher
Media First (UK) - October 26, 2020
The New Zealand journalist recently produced one of the most brutal interviews we have seen. It has been praised around the world and has taken social media by storm, amassing more than 7 million views.
Future Of Offices For PR Firms
By Jim Crickell
Everything PR - October 26, 2020
We asked PR firms “Are you going back to the office?”, and here is what they said.
4 ways to help your PR team work better from home
By James Daniels
Agility PR - October 26, 2020
The requirement for teams to work from home has been something that businesses across the world have been getting used to since the beginning of 2020. Here's how you can work even better as a team as we head towards 2021.
Jeffrey Toobin Responds to New Yorker Suspension
By Ronn Torossian, CEO of 5WPR
CommPro - October 24, 2020
Lack of propriety and situational awareness while using popular video conferencing software due to social distancing has claimed another victim.
The Marcus Rashford Guide To Public Affairs
By Stuart Thomson
Influence (UK) - October 26, 2020
Not only is Manchester United’s Marcus Rashford a brilliant footballer but he is also proving himself to be a highly effective campaigner. Everyone in public affairs could learn lessons from his approach to engagement.
Why it's easier to get broadcast coverage during a pandemic
By Abby Wolfe
Muck Rack Blog - October 26, 2020
Has the pandemic made it easier to land broadcast coverage? We checked in with a PR pro and two TV producers to find out.
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