Hi, please enjoy Thursday's Daily PR Brief - October 29, 2020
Read some of today's best PR and Comms industry news clips:
What PR Pros Can Learn from Eddie Van Halen (PRNEWS - October 28, 2020)
Thorny challenges comms pros are facing amid COVID-19 uncertainty (Ragan - October 29, 2020)
What is a Virtual Press Conference & How Can I Successfully Plan One? (Bianchi Public Relations - October 28, 2020)
PR's Top Pros Talk: Alyssa Garnick (O'Dwyer's - October 28, 2020) [VIDEO]
Hateproofing Your Message: Response and Prevention Strategies for "Hatejacks" (Institute for Public Relations - October 29, 2020)
The 7 Deadly Sins of Blogging and How to Avoid Them (Cision Media Research - October 29, 2020)
Top-Tier PR Press Tips from a Noted Publicity Expert (PR Couture (UK) - October 28, 2020)
How 2020 taught PR pros to raise the bar of authenticity (Muck Rack Blog - October 29, 2020)
4 steps to help your PR agency win more RFP bids (Agility PR - October 28, 2020)
What Does Person-to-Person Mean for B2B Communicators? (PRovoke - October 28, 2020)
How To Set Expectations In Public Relations (Crenshaw Communications - October 28, 2020)
Summary Section:
What PR Pros Can Learn from Eddie Van Halen
PRNEWS - October 28, 2020
Guitarist Eddie Van Halen, who died Oct. 6, was not only a guitar virtuoso, he augmented his talent with a knack for adapting to trends and audiences, though remaining true to his brand. Moreover, he was not content to rest on his laurels and worked hard to acquire new skills. These are attributes common to good communicators.
Thorny challenges comms pros are facing amid COVID-19 uncertainty
By Joy Knowles
Ragan - October 29, 2020
Here’s how you can set better boundaries, manage client expectations, and connect with media outlets amid a global pandemic.
What is a Virtual Press Conference & How Can I Successfully Plan One?
Bianchi Public Relations - October 28, 2020
These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by authorities, public relations professionals face a dilemma: how do we conduct media briefings, new product launches and other important news announcements during these restrictions.
PR's Top Pros Talk: Alyssa Garnick [VIDEO]
By Steve Barnes
O'Dwyer's - October 28, 2020
How to communicate positive, optimistic messages, even in the midst of a pandemic, is the topic of the latest “PRs Top Pros Talk” interview with Agean Public Relations founder Alyssa Garnick.
Hateproofing Your Message: Response and Prevention Strategies for "Hatejacks"
By Bond Benton, Ph.D. and Daniela Peterka-Benton
Institute for Public Relations - October 29, 2020
The inevitability of consumer control of public relations messages isn't going away. That loss of control, however, raises a deeply concerning question, though. What happens when bad people co-opt the messages of good brands?
The 7 Deadly Sins of Blogging and How to Avoid Them
Cision Media Research - October 29, 2020
Being a serial writer is a demanding and mysterious craft. Have you committed one of these seven blog killers?
Top-Tier PR Press Tips from a Noted Publicity Expert
By Beth Nydick
PR Couture (UK) - October 28, 2020
Clients want press to get in front of their target audience and grow their business, which means your job is to not only land coverage, but to land the right kind of coverage.
How 2020 taught PR pros to raise the bar of authenticity
By Marvin Stockwell
Muck Rack Blog - October 29, 2020
Helping our organizations speak with an authentic voice is always part of a PR pros job, but 2020 has raised the bar by serving up one unprecedented crisis after another.
4 steps to help your PR agency win more RFP bids
By Dan Martin
Agility PR - October 28, 2020
For PR agencies, crafting and submitting RFP bids consistently requires a massive effort. A team must put long hours of thought and writing in their goal to stand above their competitors and win their bid.
What Does Person-to-Person Mean for B2B Communicators?
By Mark Henricks
PRovoke - October 28, 2020
B2B communicators who have been around a while will notice P2P resembles established practices like word-of-mouth marketing — but there are some notable differences.
How To Set Expectations In Public Relations
By Caroline Yodice
Crenshaw Communications - October 28, 2020
PR pros should communicate with executives on possible outcomes both good and bad. Check out these tips on managing expectations.
The Daily PR Brief is put together by the analysts at ITK Information Services.
If you're interested in setting up a customized report for your company or need any help with monitoring or media research feel free to reach out.
All reports made with the help of Report Mule.