Howdy, check out Friday's Daily PR Brief - October 30, 2020
Read some of today's best PR and Comms industry news clips:
Just in Time for Halloween: PR Should Beware of Zombie Accounts (PRNEWS - October 30, 2020)
Avoiding "Substitution Error" to Get Past Half-Way M&E (Institute for Public Relations - October 29, 2020)
AMA: What Is the Best CRM for Communicators? (Spin Sucks - October 30, 2020)
Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career (PRSay - October 30, 2020)
Richard Rawlins, CEO and founder, of Finn on the PRmoment Podcast (PRmoment (UK) - October 29, 2020) [PODCAST]
Collaboration That Pays: Integrating PR With Your Affiliate Marketing Campaign (Forbes - October 30, 2020)
Scary Similarities Between Halloween And PR (Crenshaw Communications - October 29, 2020)
How one PR pro works from the road in an RV during a worldwide pandemic (Communications Conversations - October 29, 2020)
Stop Checking The Box — Embedding Diversity & Inclusion For Long-Term Impact (PRovoke - October 29,
2020) [VIDEO]
Top American Crisis Public Relations Firms (Everything PR - October 29, 2020)
Ghosting Communicators – A Halloween Tale (CommPro (UK) - October 30, 2020)
Summary Section:
Just in Time for Halloween: PR Should Beware of Zombie Accounts
By Joshua Smith
PRNEWS - October 30, 2020
The problem of zombies is so pervasive, especially on social media, that platforms are working constantly on ways of authenticating accounts.
Avoiding "Substitution Error" to Get Past Half-Way M&E
By Jim Macnamara
Institute for Public Relations - October 29, 2020
There have been major advances in measurement and evaluation (M&E) in terms of the technology and tools available, which now include no-cost web analytics tools such as Google Analytics (basic version) and low-cost applications such as Hootsuite for social media analysis. Such tools dispense with the frequent claim that lack of budget prevents M&E.
AMA: What Is the Best CRM for Communicators?
By Gini Dietrich, Founder and CEO of Arment Dietrich
Spin Sucks - October 30, 2020
There are a lot of great options for CRMs for communicators, but Gini Dietrich says what you choose is totally dependent on your specific needs.
Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career
By John Elsasser
PRSay - October 30, 2020
Rachel Carver's challenges during the COVID-19 crisis could have been far more pronounced than those of many other PR professionals. Despite being born blind, she is now entering her 10th year in the profession. In 2017, she earned her Accreditation in Public Relations.
Richard Rawlins, CEO and founder, of Finn on the PRmoment Podcast [PODCAST]
By Ben Smith
PRmoment (UK) - October 29, 2020
On the PRmoment Podcast this week we're talking to Richard Rawlins, CEO and founder of Finn. Finn was founded in 2005, it has a turnover of approximately £3 million and 35 employees.
Collaboration That Pays: Integrating PR With Your Affiliate Marketing Campaign
By Duree Ross
Forbes - October 30, 2020
Affiliate marketing is a critical component of any brand’s overall business growth. However, when PR comes into the mix, the power of affiliate marketing campaigns is immense.
Scary Similarities Between Halloween And PR
By Colleen O'Connor
Crenshaw Communications - October 29, 2020
Boo! Ever think about how Halloween and PR are similar? Check out these spooky ways!
How one PR pro works from the road in an RV during a worldwide pandemic
By Arik Hanson
Communications Conversations - October 29, 2020
I thought I'd ask Chuck some questions about what it's like to work remotely from an RV for months on end. It's a pretty interesting approach–and one that's had me pretty darn jealous all summer watching him from afar from his Instagram feed.
Stop Checking The Box — Embedding Diversity & Inclusion For Long-Term Impact [VIDEO]
PRovoke - October 29, 2020
Session video from last week's PRovokeGlobal Summit, featuring PageGroup's Sheri Hughes and Hyatt's Tyronne Stoudemire.
Top American Crisis Public Relations Firms
By Jason Tannahill
Everything PR - October 29, 2020
The best time to start a PR campaign is before trouble rears its head. Unfortunately, when a crisis arises, damage control in real-time is virtually impossible. Of course, big crisis can be handled professionally, and the firms below have developed a reputation for doing the impossible when it comes to crisis PR.
Ghosting Communicators – A Halloween Tale
By Simon Erskine Locke, Founder & CEO of CommunicationsMatch
CommPro (UK) - October 30, 2020
You email someone you know in a business context – a communications professional – and you don’t hear back. The mind starts spiraling down the path of alternatives.
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