Howdy, Wednesday's Daily PR Brief is attached - November 18, 2020
Read some of today's best PR and Comms industry news clips:
What PR pros can learn from tech-support reps (PR Daily - November 18, 2020)
How do you spot a toxic client? (PRmoment (UK) - November 18, 2020)
Boeing Faces PR Challenges Now That FAA Ban Of 737 MAX Is Lifted (Forbes - November 18, 2020)
Effective Communications Strategies To Fuel A Successful Remote Workforce (Forbes - November 18, 2020)
Earned + Owned Media Combo Lifts Tech PR (O'Dwyer's - November 18, 2020)
Do Your Homework to Whittle Down That Media List (PRNEWS - November 17, 2020)
Could you share personal stories like this spokesperson? (Media First (UK) - November 18, 2020)
Chipotle Comms Head On Crisis Comms In The Covid Era (PRovoke - November 18, 2020)
With frustrated consumers ready to abandon brands, it's time to change engagement channels (Agility PR - November 18, 2020)
PR Needs Bigger Role in DEI, Webinar Speakers Say (PRNEWS - November 18, 2020)
Summary Section:
What PR pros can learn from tech-support reps
By Jonathan Rick
PR Daily - November 18, 2020
We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients.
How do you spot a toxic client?
By Jonathan Coad
PRmoment (UK) - November 18, 2020
This is a question that I have pondered over for more than 25 years as both a media professional and a lawyer. Inevitably as a PR professional you will be asked to act for companies and individuals who suffer public criticism, some of which may be justified.
Boeing Faces PR Challenges Now That FAA Ban Of 737 MAX Is Lifted
By Edward Segal
Forbes - November 18, 2020
The news today that the Federal Aviation Administration has lifted its ban on Boeing’s 737 MAX marks the end of one chapter of this crisis for the airplane manufacturer, and the beginning of another.
Effective Communications Strategies To Fuel A Successful Remote Workforce
By Gerry Tschopp, Senior Vice President / Head of Global External Communications at Experian
Forbes - November 18, 2020
Consistent messaging across all audiences provides stability during uncertain times. It can keep your team focused on business continuity and, ultimately, innovation.
Earned + Owned Media Combo Lifts Tech PR
By Lou Hoffman, CEO of the Hoffman Agency
O'Dwyer's - November 18, 2020
For those who might be thinking that blogging's time has come and gone—or to borrow from the French: "blogging, it's so passé"—some historical context is in order.
Do Your Homework to Whittle Down That Media List
PRNEWS - November 17, 2020
People need to realize that research is critical. Reporters get so many pitches. You want to stand out. So, it’s about making sure they’re interested.
Could you share personal stories like this spokesperson?
By Adam Fisher
Media First (UK) - November 18, 2020
We always stress the importance of personal examples, anecdotes and stories in interviews on our media training courses. They bring interviews to life, help to influence the direction of the conversation and play a crucial role in interviewees connecting with those watching, listening and reading. And there was a great example of how this should be done in an interview this week.
Chipotle Comms Head On Crisis Comms In The Covid Era
By Diana Marszalek
PRovoke - November 18, 2020
Chipotle's chief corporate affairs and food safety officer discusses how the company recovered from a string of norovirus outbreaks, and how those lessons helped keep the quick-serve chain's business afloat throughout the pandemic.
With frustrated consumers ready to abandon brands, it's time to change engagement channels
By Richard Carufel
Agility PR - November 18, 2020
Consumers across generations and geographies are now flocking to digital self-service channels when engaging with brands, but they're getting frustrated when their needs aren't met—and this frustration has led to 73 percent of consumers questioning why they're doing business with the brand.
PR Needs Bigger Role in DEI, Webinar Speakers Say
PRNEWS - November 18, 2020
For diversity, equity and inclusion (DEI) to be most effective, companies need to expand it beyond being a function of HR, according to panelists at this week's PRNEWS webinar, "Communicating Diversity, Equity and Inclusion Actions to External Stakeholders." The question, then, becomes what the role of PR should be in this expansion.
The Daily PR Brief is put together by the analysts at ITK Information Services.
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