Good, safe Thanksgiving to all! Here's your Daily PR Brief - November 25, 2020
Read some of today's best PR and Comms industry news clips:
PR And Communications Trends For 2021 (Crenshaw Communications - November 23, 2020)
Have you included a data breach in your crisis plan? (Media First (UK) - November 25, 2020)
Presentations And Presentation Skills In The Age Of Virtual Meetings (Forbes - November 25, 2020)
PR's Top Pros Talk: Lou Hammond (O'Dwyer's - November 25, 2020) [VIDEO]
Schwartz Media Strategies' president: 'Look how far we've come' (PR Daily - November 25, 2020)
Different Not Indifferent: Public Still Craves Engagement on Thanksgiving (PRNEWS - November 24, 2020)
Job search and hiring tips with Nicole Balsam | On Top of PR (Axia Public Relations - November 24, 2020) [PODCAST]
Ocean Spray and Sherwin Williams: A tale of 2 companies and how they embrace social media (Communications Conversations - November 24, 2020)
6 Actionable Ways B2B Marketers Can Improve Virtual Events (Sword and the Script - November 24, 2020)
Webinar recap: 7 principles for measuring and evaluating PR in 2021 (Muck Rack Blog - November 25, 2020)
Summary Section:
PR And Communications Trends For 2021
By Dorothy Crenshaw, CEO, Crenshaw Communications
Crenshaw Communications - November 23, 2020
Most PR people are eager to close the book on this year. But will next year bring more of the same? What new trends can communicators expect to see in 2021?
Have you included a data breach in your crisis plan?
By Adam Fisher
Media First (UK) - November 25, 2020
A report by Verizon earlier this year found that while criminal hacking is the biggest cause of data breaches, more than one in five incidents are caused by an employee.
Presentations And Presentation Skills In The Age Of Virtual Meetings
By Merrie Spaeth
Forbes - November 25, 2020
Since Zoom, Microsoft Teams and other similar virtual platforms have transformed corporate life — possibly forever — it’s time to get with the program.
PR's Top Pros Talk: Lou Hammond [VIDEO]
By Steve Barnes
O'Dwyer's - November 25, 2020
Lou Hammond, founder and chairman of Lou Hammond Group, talks with Doug Simon about how travel-focused agencies can navigate the changes—and opportunities—brought about by the COVID-19 pandemic in the latest "PR's Top Pros Talk" video interview.
Schwartz Media Strategies' president: 'Look how far we've come'
By Ted Kitterman
PR Daily - November 25, 2020
The agency leader argues that PR and comms pros have much to be thankful for here at the end of a long and arduous year.
Different Not Indifferent: Public Still Craves Engagement on Thanksgiving
By Mike McDougall
PRNEWS - November 24, 2020
Consumers are seeking bright spots in an otherwise dark climate. This atypical Thanksgiving will open doors for brands that embrace the change.
Job search and hiring tips with Nicole Balsam | On Top of PR [PODCAST]
Axia Public Relations - November 24, 2020
Learn how to find the right job for you and hire top PR talent with Nicole Balsam, Management Consultant at Capstone Hill Search.
Ocean Spray and Sherwin Williams: A tale of 2 companies and how they embrace social media
By Arik Hanson, Principal of ACH Communications
Communications Conversations - November 24, 2020
By now, you've undoubtedly heard of the viral Ocean Spray TikTok moment. Nathan Apodaca riding a longboard down an off ramp sipping on a jug of Ocean Spray after his car broke down.
6 Actionable Ways B2B Marketers Can Improve Virtual Events
By Frank Strong
Sword and the Script - November 24, 2020
A survey identifies several ideas B2B marketers can use to improve attendance, engagement and get more value out of their investment in virtual events.
Webinar recap: 7 principles for measuring and evaluating PR in 2021
By Emma Haddad
Muck Rack Blog - November 25, 2020
Measuring and evaluating your PR efforts can be a challenge, but use these seven principles (the Barcelona Principles) as your guide.
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